Job Specifications
Who We Are
Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment isn't just to nurture skin, but also to redefine industry standards with revolutionary skincare innovations. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry for over three decades. Bolstered by our International Dermal Institute – the apex of post-graduate skin and body therapy training – we are on an exhilarating journey of expansion. And you could be a part of this adventure!
PURPOSE AND IMPACT:
The International Dermal Institute (IDI) is seeking a Strategic Marketing Lead with a passion for bold ideas, disruptive campaigns, and building vibrant digital communities.
This isn’t about business-as-usual marketing. We need someone to supercharge growth and engagement in our Circle.so-powered professional community platform. This role is central to building a thriving digital hub where skin therapists, future professionals, beauty advisors, and beyond can connect, learn, and grow together.
The ideal candidate combines strategic thinking with hands-on execution, excels in digital-first environments, and is driven by the challenge of turning sign-ups into active, engaged members.
Key Responsibilities:
Fuel Community Growth
Design and launch disruptive marketing campaigns that attract new members from all corners of the industry.
Explore and test innovative acquisition channels to rapidly expand membership.
Build momentum by positioning IDI as the digital destination for professional skin therapists worldwide.
Activate and Retain
Create seamless onboarding experiences that inspire new members to take their first action, return often, and feel the immediate value of belonging.
Develop conversion strategies that transform passive observers into active participants who post, comment, and contribute regularly.
Craft re-engagement campaigns that bring inactive members back into the conversation.
Ignite Engagement & Conversations
Partner with the IDI Community Lead and content teams to deliver campaigns, events, classes, and discussions that keep the community buzzing.
Ensure the right content, cadence, and formats spark high-quality conversations both within the community and across connected platforms.
Collaborate with the IDI Community Lead to translate thought leadership into engaging digital content.
Lead with Data & Insights
Monitor and analyze key community engagement metrics (acquisition, DAU/MAU, retention, engagement rates, etc.) to measure health and identify opportunities.
Run experiments, test bold ideas, and double down on what works to consistently improve results.
Translate analytics into clear recommendations that shape future campaigns and community strategy.
Champion Brand & Voice
Bring IDI’s authoritative yet approachable voice to life across every touchpoint.
Position the IDI community as a trusted space for learning, inspiration, and professional growth.
Act as an internal advocate, driving awareness and adoption of the community across IDI and cross-functional teams.
Key Qualifications & Experience
5+ years in strategic marketing, digital community management, or brand engagement.
Proven track record of growing and activating online community platforms (Circle.so experience highly preferred).
Strong digital campaign chops: paid media, social, partnerships, content marketing.
Strong copywriting and content strategy skills, particularly in B2B or professional education.
Analytical mindset with the ability to translate metrics into actionable insights.
Demonstrated ability to work independently and lead cross-functional initiatives.
Familiarity with the professional skin care or beauty industry strongly preferred.
Key Skills & Attributes
Strategic thinker with an eye for detail and execution.
Strong communicator with a knack for creating punchy, professional, and engaging messaging.
A creative mind that loves testing disruptive ideas and pushing past “what’s always been done.”
Comfortable using analytics dashboards and reporting on KPIs.
Passionate about community-building, digital learning, and professional development.
Innovative, collaborative, and adaptable in a fast-moving environment.
What Success Looks Like
The IDI Community becomes a recognized global hub where skin therapists and beauty professionals connect, learn, and grow.
Membership grows steadily with members actively posting, sharing, and participating.
New members experience a seamless onboarding journey that makes it easy and exciting to get involved right away.
Campaigns and content consistently inspire conversation, showcase IDI’s authority, and keep the community buzzing.
Data-driven insights guide bold experiments, and wins are quickly scaled to maximize impact.
The community not only drives engagement but also expan
About the Company
professional-grade skin care since 1986 Dermalogica was founded by a skin therapist, so we know how to create custom skincare solutions that work - not just for today, but for life. We offer professional-grade skincare education, products, and services to skin therapists and customers alike. meet our founder: Jane Wurwand As the co-founder and chief visionary of Dermalogica and The International Dermal Institute post-graduate training centers, Jane Wurwand is one of the most recognized and respected authorities in profession...
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