Job Specifications
Responsibilities
The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.
As the Product Marketing Manager for Brand Innovation, you will be responsible for setting the go-to-market strategy for TikTok's solutions focused on providing transparency and control as to where branding ads are placed within the For You Feed. You will partner closely with various cross-functional stakeholders in sales, product management, third-party partners, and business marketing to assess key gaps and develop the strategic direction for our proprietary suite of brand safety and suitability controls and measurement.
You will use your experience and marketing knowledge working with branding based product to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross functional partners.
Responsibilities:
- As part of the broader brand product team, you will partner with Sales leadership and Global Responsibility Marketing to set long-term objectives and develop go-to-market strategies for our suite of brand safety and suitability products.
- Help define the global go-to-market strategy for TikTok's market-leading brand safety and suitability ad products, ensuring clear communication of product value propositions to the market
- Partner with internal cross-functional teams and external measurement partners, to develop and execute go-to-market plans and create sales enablement content.
- Partner closely with the sales team and clients to deeply understand and synthesize market needs and pain points to inform the direction of product development and influence roadmap
- Build an understanding of TikTok advertising and brand safety/suitability products and leverage these products to achieve customer goals
Qualifications
Minimum Qualifications:
- BA/BS degree or above.
- 3+ years of product marketing or product management experience with digital ad products.
- 1+ years of experience in the digital advertising industry.
- Strong knowledge of brand safety and suitability preferred but not required.
- Strong knowledge of sales and marketing processes.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Preferred Qualifications:
- A fast learner with a good sense of judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational and analytical skills.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
For Pay TransparencyCompensation Description (Annually)
The base salary range for this position in the selected cit
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Know more