Skills

Communication Python Tableau Data Analysis SQL Data Visualization A/B Testing Analytical Skills Marketing Analytics

Job Specifications

Senior Data Analyst

Hybrid – Toronto, ON (On-site Mondays, Wednesdays & Thursdays, 9am–5pm)

Contract: 1 year (40 hrs/week)

Rate: USD 50–55/hour (pending confirmation)

Possibility of extension

Key Responsibilities

Perform deep data analyses to understand business issues, analyze large data sets, and provide actionable conclusions.
Measure marketing campaign performance across multiple channels and uncover the “why” behind the metrics.
Build, maintain, and optimize dashboards and reports to track key marketing KPIs.
Design and analyze A/B tests to assess business impact.
Define, measure, and monitor key marketing metrics over time, performing deep dives when necessary.
Present insights through clear, compelling narratives tailored to different audiences.
Partner closely with marketing teams (Brand, Product Marketing, Growth) to provide data-driven recommendations that shape strategies and campaigns.

Requirements

Bachelor’s degree (or equivalent experience) in Analytics, Statistics, Economics, Marketing, or another quantitative field.
5+ years of experience in a marketing data analytics role.
Strong SQL skills — must be able to write efficient queries on large datasets and explain reasoning during a live-coding interview.
Proficiency in Excel/Google Sheets for analysis and modeling.
Experience with data visualization tools such as Tableau, Looker, or similar.
Experience with Python or R for data analysis is a strong plus.
Familiarity with A/B testing; experience with marketing models (e.g., MMM or Attribution) is a plus.
Excellent analytical skills with the ability to structure ambiguous problems and deliver clear insights.
Strong communication skills with experience presenting complex data to non-technical audiences.
Detail-oriented, with a commitment to data quality and integrity.
Comfortable collaborating cross-functionally and managing multiple priorities.

About the Company

Gracemark is a minority-owned staffing, recruitment, and global payroll firm. We provide professional contractors worldwide, temporary staffing, international payroll solutions, and recruitment services across the US, Canada, Latam, Europe, Africa, and Asia. We work with expanding brands and MSP/VMS providers to support their local and international projects in 145 countries. We aim to produce agile and pragmatic results to become a valuable solutions provider for our clients and partners. For over a decade, many of the worl... Know more