Job Specifications
Apply here or email us directly at:
hiring@personenyc.com
VP of Catering Sales & Development
Location: Downtown Manhattan, NYC
Compensation: $135,000–$150,000 base (DOE) + Annual Bonus (up to 10% of base) + Outbound & Inbound Sales Commission
Total Target Compensation annually: $200K+ (salary + bonus + commission)
Employment Type: Full-Time, Exempt
About the Company
Our client is a boutique New York City catering company known for produce-driven menus, thoughtful design, and a refined yet effortless guest experience. Since 2013, they’ve become a trusted partner to global brands, creative agencies, production studios, and corporate teams across NYC — delivering elevated catering with a distinct, creative point of view.
As they enter an exciting new phase of growth, they are looking for a VP of Catering Sales & Development to lead their commercial engine, build strategic partnerships, and expand their presence across New York’s most influential industries.
The Role
The VP of Catering Sales & Development is a senior leadership role responsible for owning and driving all top-line revenue for the catering business — from drop-off catering and corporate accounts to events and emerging revenue streams.
This role will work alongside the DOO and report to owners. Small team, like a family, not corporate. Friendly and healthy environment and culture.
This person will:
Lead both inbound and outbound sales
Manage and grow the sales team
Build and deepen relationships with key high-value clients
Oversee marketing and brand-building initiatives tied to revenue
Design and execute the commercial growth strategy alongside ownership
The ideal candidate is both strategic and hands-on: equally comfortable in the boardroom closing major accounts as they are building outbound pipelines, refining systems, and coaching a small, high-performing team. This role reports directly to Ownership and works in close partnership with Operations and Culinary leadership.
Core Responsibilities
Revenue Leadership & Growth Strategy
Own the full sales strategy across drop-off catering, corporate programs, events, and new revenue channels
Design and lead outbound sales initiatives targeting corporate clients, creative agencies, fashion/beauty, media, and brand partners
Identify and test new verticals, partnerships, and markets aligned with the brand’s long-term positioning
Own revenue forecasting, pipeline health, and monthly/quarterly performance reporting to ownership
Client Relationship Management
Serve as a strategic partner to key, high-volume clients and oversee major accounts
Lead or support high-profile proposals, tastings, walk-throughs, and negotiations
Ensure proposals, pricing, and budgets reflect brand standards while protecting margins and cost structure
Sales Team Leadership & Development
Lead, mentor, and grow a sales team (Event Managers and Coordinators)
Set clear targets, KPIs, and follow-up cadence for all stages of the sales funnel
Build a positive, accountable, and performance-driven sales culture
Ensure consistency and excellence across proposals, communication, and client experience
Marketing, Partnerships & Brand Growth
Oversee revenue-focused marketing initiatives: seasonal menus, campaigns, newsletters, strategic outreach, and partnerships
Collaborate on social and brand messaging that supports the sales strategy
Represent the company at industry events, tastings, networking functions, and brand activations, acting as a visible face of the brand
Systems, Reporting & Cross-Functional Collaboration
Own CRM and pipeline accuracy; ensure clear reporting and visibility into performance
Partner closely with Operations and Kitchen teams to align on capacity, workflows, and guest experience standards
Continuously refine SOPs, sales processes, and communication flows to improve efficiency and scalability
Ideal Experience & Qualifications
7–12+ years of experience in catering, hospitality, event sales, or luxury/lifestyle brand services
Proven track record building outbound sales programs and winning high-value corporate and brand accounts
Demonstrated success leading and developing sales teams in a high-touch, service-driven environment
Deep understanding of drop-off and off-premise catering, NYC corporate/event landscape, and pricing strategies
Strong financial acumen — comfortable with forecasting, revenue strategy, pricing analysis, and margin protection
Exceptional communication, negotiation, and presentation skills; confident representing the brand to C-suite level clients
Highly organized, systems-minded, and proactive, with strong experience using CRM and catering management tools (e.g., Tripleseat or similar)
Thrives in a creative, entrepreneurial, fast-moving environment and enjoys being both a builder and a closer
Compensation & Benefits
Base Salary: $135,000 – $150,000, commensurate with experience
Annual Performance Bonus: Up to 10% of base salary
Sales Commission: On both outbound and in