Job Specifications
Position: Marketing Manager
Location: Remote (FL, AZ, PA preferred)
Reports to: Senior Director, Brand Marketing
Position Description: This role helps to drive Trulieve’s brand strategy, overseeing the development and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels. Responsible for end-to-end brand management—from strategy through analysis—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment.
Responsibilities:
Develop, execute, and analyze brand strategies and customer retention campaigns aligned with company objectives, including positioning, messaging, and revenue goals for branded products.
Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies inclusive of sustained support post-launch and analysis
Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.
Manage creative briefings and marketing communications for retail, products, and promotions, partnering with state marketing teams to maintain brand consistency and synchronicity across markets.
Oversee strategic marketing plans with balanced mixes across digital and retail channels, adapting to market differences while ensuring a unified brand presence regardless of location.
Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
Comply with all security policies and procedures in each territory.
Qualifications:
Bachelor’s degree preferred
8+ years of experience in a marketing and/or retail related role
Brand Marketing experience is highly preferred
Understanding of beverage distribution networks preferred
Additional Requirements:
Proficient use in the suite of Microsoft office products.
Exceptional writing abilities regardless of the subject-matter
Excellent organizational and time management skills and the ability to prioritize while working on multiple projects
Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
Ability to influence co-workers including leadership.
Proactive, self-starter
Detail-oriented, collaborative, and creative team-player
Must be able to work in a fast-paced, fluid environment under intense deadlines
About the Company
Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live wit...
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