Skills

Communication Teamwork Social Media Marketing

Job Specifications

As the Marketing Assistant at Rivrs, a UGC-focused video game studio working on Minecraft and Roblox, you will be responsible for driving an effective player acquisition strategy across multiple channels. You will manage and implement a creative acquisition strategy using both organic and paid channels, focusing on long-term growth in key markets (FR/US). You’ll work closely with influencers, content creators, and internal teams to ensure Rivrs reaches and engages its target audience effectively.

Acquisition Strategy & Campaign Management:
Develop and execute a creative player acquisition strategy using both organic and paid advertising methods.
Manage advertising campaigns across multiple platforms (e.g., TikTok, Google, Instagram) ensuring optimization and effective use of resources.
Propose and implement innovative strategies to improve player acquisition and drive user growth.

Influencer Strategy & Collaboration:
Build and manage a long-term influencer strategy for the US/SEA markets.
Source, negotiate, and manage contracts with influencers and content creators, ensuring alignment with brand and marketing goals.
Monitor and report on the performance and results of influencer collaborations.

Content Creator Engagement:
Develop strong relationships with content creators to promote organic growth through user-generated content.
Oversee content collaboration projects, ensuring they align with broader marketing goals and community engagement strategies.

Community Engagement & Growth:
Create and implement strategies to boost engagement with the existing community, with a focus on fostering loyalty and leveraging it to acquire new players.
Monitor community trends and behavior to adapt marketing tactics for optimal engagement and player retention.

Reporting & Analysis:
Regularly track and analyze the performance of marketing campaigns, influencer partnerships, and community engagement strategies.
Provide detailed reports to stakeholders, highlighting key insights and recommendations for future marketing efforts.

Qualifications :

Student in marketing, communication in business school, or equivalent.
Passionate about video games and digital acquisition strategies.
Comfortable with social media and teamwork.
Fluent in English (any additional language is a plus!)
Curious, creative, and proactive.
A first experience with content creators or managing ad campaigns is a plus!

About the Company

Rivrs develops UGC video games, reusing market-leading game engines such as Minecraft, Roblox or Fortnite. Rivrs supports studios that want to integrate UGC to their business model. ____________________ Rivrs développe des jeux vidéos UGC, en ré-utilisant les moteurs de jeux leaders du marché comme Minecraft, Roblox ou Fortnite. Rivrs accompagne les studios qui souhaitent intégrer l’UGC à leur business model. #Minecraft #Roblox #Fortnite Know more