Job Specifications
Omnichannel Activation Intern
MISSION
To support the Senior Omnichannel Activation Manager on executing against the omnichannel retail strategy and support on all activation elements with strategic retailers in the UKI. This newly created role will involve campaign briefing, tracking and capturing all omnichannel campaigns across the retailer estate. This role requires close collaboration with Commercial, Marketing, Digital.
ORGANISATION
Reports to: Senior Omnichannel Activation Manager
Job Location: Shiseido Group London Head Office
Contract type: 18 month Fixed-Term Contract
MAIN RESPONSIBILITIES
Activation Coordination
Own the campaign execution at go-live ensuring accurate execution and monitoring progress through the campaign tracker and critical path
Maintain meticulous financial oversight by tracking detailed campaign budgets in collaboration with the Manager
Ensure high attention to detail with financial tracking of detailed campaign budgets alongside Manager
Attend weekly calls internal/external and support note taking and sharing status updates
Complete retailer briefings forms on time and in full working with the Manager for guidance
Create go-to marketing omnichannel launch guides and best practice – includes retail media, trade instore and online, retailer packages, KCPs etc
Communicate and liaise with marketing team on campaign asset needs in line with specs (retailer campaigns only)
Work closely with cross-functional teams, including sales, marketing, digital and communications to ensure alignment of activation linked to wider team goals
Coordinate with external agencies on Criteo campaign execution, from asset readiness to performance review and optimisation.
Retailer Partnerships
Support on all retailer executions for relevant brand and being efficient with retailer requests
Deliver best in class UX / prompt asset updates and support on troubleshooting
Support the team with 360 omnichannel campaign briefs, assets, and tracking for all campaigns
Explore new marketing opportunities instore and attend regular in store walk through to connect online and instore campaigns
Support on all reporting gathering insights and being a part of the Activation team meeting cadence
Audits and Maintenance
Monitor retailer partner activity for the UK to ensure they are aligned and representing relevant brands in accordance with guidelines with daily checks
Check all launches are executed correctly after the OCD, tracking suboptimal executions and requesting changes promptly
Perform routine audits on retailer.coms to identify issues and correct them, prioritising based on campaign needs
Manage and execute all ad-hoc retailer requests with regards to campaign management
Tracking
Capture all organic and paid-for coverage online, social, email, in store for large scale launches
Keep track of key competitor activity and launch activations and present back where possible
Support the Sr Manager on the following meetings: quarterly reviews preparing a list of status of activations being ready to confidently communicate status
Essential
PROFILE, SKILLS AND EXPERIENCE REQUIRED
Superb organisational skills with a passion for detail and precision
Able to manage time effectively and prioritise accordingly
Excellent written English, with a keen eye for grammar, syntax, spelling, and style
Able to collaborate well with colleagues and internal teams
Strong awareness of omnichannel brand representation and messaging
Strong team player
Passion for all things beauty, online and instore
Passion and familiarity with UK online retailers
Positive attitude and works well under pressure
Previous e-retail / digital experience a plus
Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
Desirable
Experience within the beauty industry in a retailer marketing capacity
Basic to Intermediate knowledge of Photoshop
Copywriting and proficiency with SEO
A relevant business degree / diploma
Previous experience working with brand marketing optimisation
The Benefits You’ll Love…
You time: Enjoy 26 days off, plus bank holidays, and a special day off for your birthday!
Pension Power: We match up to 8% to help you save for the future.
Health at Your Fingertips: Access to a Digital GP whenever you need it.
Family First: Enhanced parental allowance to support your growing family.
Beauty Bonanza: Generous product allocation and discounts to keep you glowing.
Secure Your Future: Life Assurance up to 4x your salary.
Feel Good: Dive into our wellbeing programs and visit the in-office Wellness Room
Growth Journey: Regular development check-ins to keep you on track.
Skill Up: Excel training to boost your knowledge and the opportunity to work with an inhouse coach
Social Scene: Join in on company socials for fun and networking.
Exclusive Access: Retail Trust, Tastecard, and local discounts at your fingertips.
Snack Attack: Unlim
About the Company
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay b...
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