Job Specifications
Brand Manager – EMEA (12-Month FTC)
Are you a passionate FMCG marketer looking for your next challenge? Do you have experience in trade activation with major grocers, shopper and consumer activation, and online paid media? Are you proactive, curious, hands-on, and experienced in managing a team? If so, this could be the role for you!
We are partnering with a fast-growing pet food company specialising in premium, natural products. Their mission is to create nutritious, healthy, and delicious food while making a positive impact on their customers and team. They pride themselves on being collaborative, supportive, and flexible.
This is an activation-focused Brand Manager role, perfect for someone ready to take the next step in a supportive, fast-paced environment.
The Role
Lead regional brand activation and execution across trade and consumer channels (POS, trade shows, social), adapting global toolkits
Deliver regional brand plans aligned to global strategy, providing market insight and input into short- and long-term planning
Support the delivery of the 5-year brand growth plan, including KPI tracking and brand health measurement
Execute and adapt global B2C and B2B campaigns and launch plans for brand and product innovation
Act as the day-to-day brand representative in regional NPD/EPD stage-gate meetings
Work closely with Sales and retail partners to develop and deliver customer JBPs within budget and growth targets
Manage agency relationships, including briefing, delivery, timelines, and budget control
Maintain and support development of regional and DTC websites, ensuring alignment with global teams
Line-manage and develop team members, providing coaching and support
Collaborate with global marketing teams to share best practice and support scalable initiatives
Champion brand guardianship and B Corp principles
What We’re Looking For
Proven FMCG experience, ideally within grocery retail
Strong background in brand activation, shopper marketing, and trade execution, with ability to measure ROI
Experience translating global brand strategy into effective local market delivery
Hands-on experience with brand planning cycles and budget management
Experience working with agencies, including creative briefing and delivery management
Exposure to paid online media (display, Meta); Amazon or D2C experience a plus
Previous line management experience with willingness to coach and develop junior team members
Highly organised, analytical, and comfortable working in a fast-paced environment
Strong communication and stakeholder management skills
Confident IT user (PowerPoint, Excel, Word, Outlook, Teams)
If this sounds like the role for you, don’t wait — apply now!
About the Company
Better Placed is undoubtedly one of the UK’s leading, Employee Owned Recruitment specialists! There is a reason why we are one of the Sunday Times Top 10 small companies to work for and it is undeniably down to our people! We are a values driven consultancy specialising in both Permanent and Interim recruitment across Digital, E-Commerce, Marketing, Sales and Tech for some of the UK’s most sought after employers. Housing some very well networked and experienced recruiters we are always “better placed” to find talent for clie...
Know more