Job Specifications
ACCOUNT MANAGER, GLOBAL PARTNERSHIPS (PARTNERSHIP MARKETING)
Summary
Position Title: Account Manager, Global Partnerships (Partnership Marketing)
Department: Global Partnerships
Status: Full-time/ Permanent
Reports to: Sr. Account Manager, Global Partnerships (Partnership Marketing)
Location: Toronto, ON (Hybrid)
Application Deadline: January 16, 2025
Company Descripton
The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.
The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.
Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.
Position Summary
The Canadian Football League is seeking a driven and detail-oriented Account Manager, Partnership Marketing to join our dynamic team. The Account Manager will provide exceptional client service to key partner accounts, overseeing and leading the delivery of marketing and sponsorship programs, ensuring strategic alignment, operational excellence, and measurable results.
Responsbilities
Lead and manage key client relationships to deliver exceptional service and foster long-term partnerships.
Lead execution of partner contract deliverables; including but not limited to season-long partnership campaigns, broadcast assets, digital assets, in-game promotions, contesting, and events.
Develop and implement strategic marketing initiatives that align with partner and league objectives.
Collaborate with cross-functional teams to ensure seamless execution and identify opportunities for innovation and improvement.
Monitor and analyze sponsorship performance, translating data into actionable insights to support strategic partnership decisions and lead client reporting initiatives.
Manage financial resources to achieve maximum cost-effectiveness in project execution.
Support the business development team in contract renewals and new business initiatives.
Other duties as required.
Qualifications & Skills
Post-secondary degree or diploma in Marketing, Business, Communications, Sports Administration, or a related field.
Minimum of 3–5 years of account management experience.
Experience in the sports and entertainment industry or within an agency is a strong asset.
Solid understanding of core marketing concepts, including sponsorship activation, valuation, program customization, and performance measurement.
Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously while maintaining quality and achieving successful outcomes.
Collaborative team player, able to work effectively with diverse personalities and work styles.
Excellent interpersonal skills, with a proven ability to build and maintain strong internal and external relationships.
Strong attention to detail, with exceptional written and verbal communication skills.
Thrives in fast-paced environments, demonstrating strong organizational, prioritization, and time management abilities.
Willingness and ability to travel domestically, as required.
Other Key Relationships & Contacts
Chief Revenue Officer
AVP Global Partnerships
Global Partnerships Team
External stakeholders
Other Considerations
Hybrid Model: The incumbent will be required to attend the office in accordance to the CFL Hybrid Work Policy. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.
Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays as required.
Travel: Must be able to travel, as required. Must be able to travel for an extended period around Grey Cup and stay in the host city. May be required to travel during the season to select CFL cities for other CFL events. Must have a valid driver’s licens
About the Company
The CFL is a proudly Canadian professional football league played in nine major cities across the country. Its teams are deeply rooted within the communities in which they play, and the entire CFL prides itself on being the most accessible professional sports league in North America. In 2012, the CFL celebrated the 100th playing of the Grey Cup, its championship game and Canada’s largest single day sporting event, with thousands attending in person and millions more watching on TV each year. The CFL is steeped in tradition, ...
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