Job Specifications
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.
About the role
Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to lead the strategy, launch, and scaling of ad products enabled through our growing ecosystem of programmatic and retail media network partnerships. As Roku expands beyond traditional TV buying channels, this role will be essential in defining how partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth.
Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines. You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku’s commercial teams. You will also inform product roadmaps, identify market needs, and ensure new features are prioritized and launched with precision.
As the day-to-day point of contact for emerging programmatic and retail media initiatives, you will own adoption, education, and ongoing optimization. Your work will streamline workflows, strengthen partner alignment, and create scalable frameworks that expand Roku’s footprint in an evolving advertising landscape. This role is ideal for someone who thrives in ambiguity, leverages data to guide decisions, and consistently raises the bar on how new products go to market.
For New York Only - The estimated annual salary for this position is between $109,000-$117,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences.
Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively.
Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content.
Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner-enabled solutions.
Monitor competitive landscapes across DSPs, RMNs, and CTV to inform positioning and differentiation for Roku.
Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones.
We're excited if you have
5+ years of experience in ad-tech or product marketing/management with a preferred focus in the programmatic landscape
Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment.
Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
Outstanding organizational, analytical, written, and presentation skills
Entrepreneurial self-starter who deals well with ambiguity
Proven track record of influencing without authority
Passion for measuring results and making tasks simpler for internal stakeholders
Located in New York, NY
BA/BS degree required
Characteristics of success at Roku
Self-motivated individual who takes ownership
Positive attitude
Nonpolitical
Results oriented
Practical
Hands on
About the Company
With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV.
Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximat...
Know more