Job Specifications
Position Overview
Boys Lie is seeking a talented and detail-oriented Graphic Designer to join our growing team. This role will focus on designing marketing assets for digital campaigns—emails, website banners, ads, and social creative. The ideal candidate has a strong visual eye, thrives in a fast-paced environment, and is passionate about fashion and brand storytelling.
You’ll work closely with the CEO, COO, and Marketing team to translate brand direction into compelling visual content that drives engagement, conversions, and brand loyalty.
Key Responsibilities
Marketing & Digital Design
Design and build creative assets for digital marketing, including emails, web banners, paid ads, and social content
Develop campaign visuals for product drops, collaborations, and seasonal launches aligned with Boys Lie’s brand identity.
Create layouts for landing pages, promotional graphics, and homepage features in Shopify
Collaborate with marketing to ensure all creative aligns with campaign goals, messaging, and KPIs
Brand & Asset Management
Maintain consistency of Boys Lie’s brand standards across all visual channels
Organize and manage creative assets, file structures, and libraries (Dropbox, Google Drive, etc.)
Support the development of a scalable visual system for marketing and e-commerce campaigns.
Marketing Operations Support
Partner with e-commerce and marketing teams to maintain visual consistency across product pages and promotional materials
Contribute to seasonal campaign planning, including creative direction, styling inspiration, and visual mockups
Review and track performance of creative assets to help inform future design decisions.
Qualifications
2–4+ years of experience in graphic design, digital marketing, or fashion creative roles
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with Klaviyo, Shopify, or similar e-commerce and email/SMS platforms
Understanding of design for paid social and performance marketing channels
Strong organizational skills with the ability to manage multiple projects and meet deadlines
Passion for visual storytelling, trend awareness, and fashion culture.
Preferred Skills
Experience designing for apparel or lifestyle brands
Understanding of production artwork and garment printing techniques
Familiarity with photo and video editing tools (e.g., CapCut, Adobe Premiere)
Ability to work collaboratively in a small, fast-moving creative environment.
What We Offer
Competitive salary and benefits package
Full benefits package including Medical, Dental, Vision plans
401K with Employer contribution
Opportunities for growth and hands-on experience in both fashion and marketing design
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About the Company
Boys Lie is the physical representation of wearing your heart on your sleeve. Our products stem from overcoming a heartbreaking experience, whether that be with a significant other, best friend, job or even the loss of a family member. Through all walks of life, Boys Lie is fostering a community of people who are learning how to heal.
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