Job Specifications
Are you passionate about sandals, boots, and everything in between? Do you live and breathe sustainability? Do you have a creative eye, a hunger to learn, and a KEEN interest in the outdoor industry? If you said yes to any of the above, we have the perfect opportunity for you!
Position: Global I&E Marketing Analyst Intern
Location: KEEN’s Global Headquarters in Portland, Oregon (on-site)
Duration: 10 weeks
Compensation: $22/hour
Program Duration: Monday, June 15th – Friday, August 21st
What You'll Do
As an Intern at KEEN (KEENtern), you’ll dive into the exciting world of footwear, innovation, and community! You’ll get hands-on experience working alongside industry experts and contribute to shaping the future of KEEN.
The Marketing Analyst Intern Will Work Closely With Global Marketing And Cross-functional Teams To Deliver On Four High-impact Priorities, Incorporating AI Where It Enhances Efficiency And Insight Quality
Market & Consumer (Fan) Insight Reports – Conduct market benchmarking, fan surveys/interviews, and trend analyses to inform upstream Strategy & Creative briefs. Use AI tools for social listening, sentiment analysis, and trend forecasting to surface emerging consumer insights.
KPI Frameworks & Templates – Develop standardized QBR and recap templates, along with story-filtering criteria aligned to brand and business KPIs. Integrate automated KPI dashboards using generative AI (e.g., Power BI Copilot, Tableau GPT) to produce natural language performance summaries.
Global Data Collection Tools – Create cross-regional templates and documentation to ensure consistent KPI tracking and reporting.
Strategic Research Projects – Support post-season recaps and brand health tracking across campaigns and investment categories. Leverage AI for campaign impact summarization, brand health tracking automation, and to prototype a lightweight internal AI “marketing insights assistant” that can answer key performance questions such as which stories achieved the strongest adoption or engagement globally.
This role will provide visibility into how marketing insights translate into creative focus, operational efficiency, and stronger brand performance while equipping the intern with foundational skills in data analysis, AI-assisted research, and global marketing operations.
Essential Responsibilities
Improve visibility into global marketing performance and investment effectiveness.
Provide analytical backbone for upstream planning and cross-functional decision-making.
Automate or simplify reporting by systematizing recurring data and insight processes through AI-assisted dashboards and analysis.
Explore how AI can enhance brand intelligence, enabling faster, deeper, and more actionable insights for GTM planning.
Market & Consumer (Fan) Insight Reports – Competitive benchmarking, consumer surveys, and trend analyses to inform Strategy & Creative briefs.
KPI Frameworks & Templates – Standardized QBR and recap templates; story-filtering criteria aligned to brand and business KPIs.
Global Data Collection Tools – Cross-regional data templates and process documentation to ensure consistent KPI tracking.
Strategic Research Projects – Support post-season recaps and brand health tracking across campaigns and investment.
What We’re Looking For
We’re seeking someone who embodies our passion for creativity, sustainability, and the great outdoors. Our ideal KEENtern is:
Passionate: Whether you’re an outdoor enthusiast, committed to sustainability, or fascinated by footwear trends and innovation, you’re excited to engage with the world around you.
Creatively Minded: You’re detail-oriented, love bringing fresh ideas to life, and have a knack for solving problems.
A Strong Communicator: Whether it’s collaborating with a team or presenting ideas, you know how to express yourself clearly and effectively.
Proactive & Eager to Learn: You’re curious, ready to ask questions, take initiative, and dive into new challenges with enthusiasm.
Why Intern with Us?
Being a KEENtern Means You’re Not Just An Intern—you’re a Valued Part Of Our KEEN Community. Here’s What You Can Look Forward To
Meaningful Work: Tackle real-world projects that make an impact, gaining valuable hands-on experience at a globally recognized brand.
Collaborative Environment: Partner with talented teammates and work on in a group project with other KEENterns.
Networking Opportunities: Build connections with industry experts and mentors who can help shape your career.
Perks & Benefits: Enjoy product discounts, a subsidized cafeteria, and an inspiring workspace.
Outdoor Adventures: Immerse yourself in Portland – a vibrant city nestled between the mountains and the coast – a hub for all things outdoors, such as hiking, biking, rafting, camping, and climbing.
Program Requirements
To qualify for this internship, you must:
Pursuing degree in Marketing, Business Analytics, or Data Science.
Be eligible to work in the U.S.
Commit to a 10-week program from mid
About the Company
KEEN is a values led, outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. As a company, we strive to live by our values, from the products we make to the actions we take, and by activati...
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