Job Specifications
Job Title: Freelance Brand Designer / Creative Lead (Contract-to-Hire Potential)
Type: Freelance, 40 hrs/week
Start: ASAP (January/February 2026)
Length: 3–6 months initial contract (strong potential for extension or conversion to full-time Associate Director, Creative)
Location: Hybrid preferred (DC/Alexandria, VA area); remote considered for exceptional fit
Compensation: $40-$55/hr (DOE; competitive for mid-senior brand leadership in nonprofit space)
A leading national nonprofit focused on product philanthropy and disaster relief is seeking a talented freelance Brand Designer / Creative Lead to drive an upcoming full rebrand and support mission-critical visual storytelling. In this role, you’ll serve as a hands-on thought partner to marketing leadership, delivering cohesive brand assets while providing strategic guidance on digital asset management (DAM) platform selection and implementation.
WHAT YOU’LL BE DOING
· Lead brand design, visual development, and strategy for a major rebrand initiative, including guidelines, identity systems, and high-impact assets
· Design and produce quality materials such as annual/impact reports, executive presentations, digital/social content, and campaign visuals
· Collaborate closely with marketing leadership to translate brand research and strategy into mission-aligned, compelling creative
· Act as thought partner for Digital Asset Management (DAM) platform evaluation (e.g., MediaValet, Canto), RFP process, selection recommendations, implementation, and best-practice maintenance
· Iterate on designs, incorporate feedback, and ensure deliverables align with nonprofit storytelling, brand standards, and organizational goals
· Provide light oversight and direction for team production once brand/templates are established (minimal administrative duties)
· Support ad-hoc creative needs to maintain momentum during transition to permanent Associate Director, Creative
MUST-HAVES (DON’T APPLY WITHOUT THESE)
· 5–8+ years of professional brand design experience, with proven expertise leading rebranding projects for high-visibility organizations
· Strong portfolio demonstrating brand strategy, identity development, visual systems, and mission-driven storytelling
· Hands-on experience with Digital Asset Management (DAM) platforms (e.g., MediaValet, Canto, Bynder) including selection, implementation, and best practices
· Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and related design tools
· Legally authorized to work in the US (no sponsorship available)
YOU’LL STAND OUT IF YOU…
· Have brand/rebranding experience at top nonprofits (e.g., Feeding America, World Kitchen, United Way, Rubicon, Red Cross) or major household-name brands
· Bring proven thought-leadership in DAM strategy and implementation for growing teams
· Have worked in fast-paced, mission-focused environments with the ability to collaborate cross-functionally while delivering hands-on design
· Are open to a long-term permanent opportunity if the fit is exceptional (contract-to-hire path available)
About the Company
The Cake is a boutique creative staffing provider that connects the right talent with the right organizations. We believe great hiring starts with great relationships and getting to know people is baked into who we are. Whether you're looking for freelance, direct hire, or temp-to-perm opportunities, we make finding the perfect fit feel like a piece of cake.
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