Job Specifications
Responsibilities
About the team:
The Merchant Acquisition and Incubation (MAI) team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As a Merchandise Acquisition / Incubation Intern, you will support the EU-MAI team with merchant onboarding, product listing, and high-potential product incubation. This role offers hands-on exposure to EU E-commerce operations, merchant education, merchandise strategy, and data-driven decision-making. You will play a key role in scaling sellable merchandise supply across European markets while improving merchant experience and product quality on the platform.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities
Drive Product Listing & Sellable Supply Growth
Execute high-volume product listings on TikTok Shop, working directly with merchants to bring products live
Increase the number of sellable SPUs/SKUs by identifying listing gaps, fixing errors, and unblocking merchant issues
Support cross-EU product enablement, ensuring products are live and sellable across multiple EU markets
Own Merchant Enablement Through Clear & Scalable Communication
Identify where merchants get confused or stuck during the listing process
Rebuild outreach and education materials into clear, structured, and visual guides that merchants can actually follow
Continuously iterate communication based on merchant feedback and execution outcomes
Analyse Listing Funnel Pain Points & Partners with Product Teams
Track and analyse product listing funnel performance to identify key drop-offs and operational bottlenecks
Translate execution-level issues into clear problem statements for Product and Ops teams
Support experiments and feature improvements to increase listing success rate and efficiency
Support Product Acquisition & Incubation Strategy
Analyse product performance and supply quality to identify high-potential SPUs and categories
Support incubation initiatives by helping merchants optimise assortment, pricing, and readiness for scale
Contribute to building repeatable frameworks for product acquisition and incubation
Ad-hoc Execution & Strategic Projects
Take ownership of ad-hoc projects that require both strong execution and structured problem-solving
Qualifications
Minimum Qualifications:
Currently enrolled in university pursuing a Bachelor's degree or above.
Result-oriented and self-motivated, able to balance and manage multiple tasks and apply initiative.
Skilled in Tableau/Power BI and MS Office; SQL or Python experience for data processing is a plus.
Collaborative and ability to work with multiple stakeholders.
Preferred Qualifications
Prior experience in e-commerce, marketplaces, operations, consulting, or fast-paced startups
Ability to analyse funnels or operational data and clearly articulate where things break
Experience creating clear documentation, guides, or process playbooks
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that g
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
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