Job Specifications
Skin + Me is a mission driven start-up with seriously big skin goals.
We're looking for an ambitious Influencer Marketing Executive to join our Growth Team at Skin + Me on a 6 month fixed term contract. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.
About the role:
As an Influencer Marketing Executive at Skin + Me you will be working across the entire end-to-end pipeline, from outreaching to influencers to briefing in and vetting content production. Your role will be instrumental in helping us hit our KPIs and ambitious growth targets.
The ideal candidate will have some experience in either influencer marketing or growth marketing and good basic knowledge of key marketing metrics. This role will be pivotal in growing the influencer channel, from strategy to execution.
The successful candidate will be confident working autonomously and communicate well with others, including senior stakeholders. They will be positive, energetic and ambitious, looking for an opportunity to take their career to the next level in a fast growing business.
What you'll do:
Identify suitable influencers through extensive research that will be a good fit for the brand
Reach out and contact influencers/agents to sell-in the opportunity of working with us
Experiment with different messaging and formats of contact to see what gets the best response rate from influencers
Negotiate best in-market commercial deals for each influencer to ensure we are getting the most cost-effective partnerships
Coordinate with influencers/agents to sign contracts
Coordinate with influencers to ensure that they sign-up and any queries are answered that they might have during the process and on receipt of the product
Clearly brief the influencer on messaging and creative format that is most effective for performance, feeding back when you think the content needs to work harder
Manage closely to commercial KPIs including sign-up volume, CPA and LTV
Continuously evaluate the end-to-end process and identify any opportunities to streamline it
Work across a variety of channels including Instagram, YouTube & TikTok
Work closely with the rest of the growth team to build out your marketing knowledge and help build a solid portfolio of growth channels
Who you are:
These are the skills we're looking for. Even if you don't tick every box, but feel you're right for us, we'd still love to hear from you.
Commercially-minded and driven by hitting targets
Creative thinker who can help direct an influencer to craft the best content possible
Highly organised and able to effortlessly manage multiple work streams at the same time
Experience in influencer marketing is preferred but not essential
A strong understanding of how to apply data to measure success. Experience with Google Sheets is a plus
Appetite for learning and developing both professionally, in a marketing career, and personally in a rapidly growing company
Why should you choose Skin + Me?
A daily challenge - in a thrilling, entrepreneurial start-up environment, no two days will ever be the same
Make a difference - work within a revolutionary company that is focused on improving millions of lives
Serious commitment to growth - personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role
Benefits:
25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance
Free Breakfast & Lunch - It's important you are well fuelled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
Hybrid working to give you flexibility - We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life - just let us know
Health and wellbeing focus - We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health
£500 annual development budget for learning, training and development opportunities. Courses, books, software - if it helps you in your role, we'll help you get it
For working parents, we're proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month
Culture club - Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more
You'll get highly discounted Skin + Me products for you, and 10 friends + family too
Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you'll get a bonus when they pass probation
Dog-friendly office with two v
About the Company
Back in 2018, we realised there was a huge problem in the world of skincare: people don't just struggle with their skin - they struggle with how they're supposed to deal with it. With no truly effective solutions out there, low confidence levels and high frustrations make it difficult for us to bring our best selves to the day ahead. We knew there had to be a better way to give everyone's skin what it really needed. So, with a small (but growing) team of dermatologists, pharmacists, direct-to-consumer experts and other brill...
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