Job Specifications
Responsibilities
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the team
The Product Marketing team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.
Responsibilities
- Define and execute the product marketing strategy for affiliate & creator business within TikTok Shop, partnering with product and operation teams to develop scalable programs that grow Creator and Affiliate business.
- Lead the Go-To-Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams.
- Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization.
- Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross-functional collaboration with Growth, Ops, and Product teams to achieve performance targets.
Qualifications
Minimum Qualifications
- BA/BS degree or above.
- 5+ years of experience in product marketing, product management, or strategy in the creator, e-commerce, or platform domains.
- Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact.
- Exceptional communication, organization, and stakeholder management abilities.
- Experience in short-video, and creator economy products preferred.
Preferred Qualifications
- Masters degree in related fields (MBA, computer science)
- Industry knowledge of eCommerce.
- Previous marketing asset design experience.
- B2B marketing experience.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
For Pay TransparencyCompensation Description (Annually)
The base salary range for this position in the selected city is $121600 - $232645 annually.
Compensation
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Know more