Job Specifications
Work Location:
Toronto, Ontario, Canada
Hours
37.5
Line Of Business
Marketing
Pay Details
$91,200 - $136,800 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description
Support and lead the development, delivery, and evaluation of digital, onsite content marketing service offering across all lines of business. The Manager, Digital Marketing is a key subject matter expert that helps drive the strategic and operating model agenda of the overall team specific to TD's digital content marketing strategy and key distribution channels across SEO and Onsite (TD's Public Sites).
Responsible for leading and supporting SEO, digital content governance, processes and execution onsite, from a centralized role, supporting all Lines of Business in partnership with the Digital Performance Marketing teams, Digital Channels and Digital Customer Experience Teams.
Develop strategy for SEO & content across the holistic customer digital journey
Measure and report on the impact of SEO & content for the organization
Conduct research and analysis on innovative ways to do content, new content types/opportunities, and maintaining competitive landscape from a content perspective
Set up regular touchpoints with key partners and agencies for open feedback and identify any gaps in work or opportunities for coaching
Proactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implement
Contribute to enterprise reporting insights across all channels and LOBs
Leverage enterprise social listening and SEO capabilities to influence content and content strategy
Find opportunities to further content distribution of programs through trends, monitoring, campaigns, etc.
Strategic partner to leadership team on the management of digital content marketing activities across all channels and LOBs
Provide industry expertise and enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas
Job Requirements
Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
8+ years relevant experience across SEO & content marketing
Deep understanding of content for website, including the ability to manage and execute content strategies, produce and manage agile content and guide agency partners in the production of content
Advanced knowledge of integrated communication and marketing concepts, multiple marketing disciplines, strategy development, consulting principles, banking industry, and product/customer markets
Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
Analytical skills to evaluate research results and leverage facts to support strategy, POVs and recommendations
Experience in storytelling, leveraging data and marketing capabilities to create, develop and present POVs
Strategy development and management of the project as an owner
Experience using digital marketing tools and platforms, e.g. Google Ads Manager, SEM Rush
Communication skills with superb ability to lead and influence cross-functional stakeholders
Ability to establish project/program goals and objectives that contribute to strategic direction of the function and provide advice to senior leadership
Ability to forecast initiatives and demand in order to develop annual strategic plan
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
Ability to work collaboratively and build relationships across teams and functions
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability handle confidential information with discretion
Who We Are
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we s
About the Company
As a leading corporate and investment bank, TD Securities offers a wide range of integrated capital markets products and services. Our corporate, government, and institutional clients choose us for our innovation, execution, and experience. With 7,000 professionals operating out of more than 30 cities across the globe, we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global...
Know more