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VMA GROUP

Performance Marketing Executive – 6 month Contract

Hybrid

London, United kingdom

£ 40,000 /year

Freelance

11-03-2026

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Skills

Test Research A/B Testing Marketing Recruitment Analytics

Job Specifications

Service provider organisation going through change is looking for a data‑driven Performance Marketing Executive to manage and optimise paid digital campaigns across Google Ads, Microsoft/Bing Ads, and Meta (Facebook & Instagram). This is for a initial six month contract working on site 2 – 3 days a week.

Looking for someone with experience in generating high‑quality enquiries that support recruitment and organisational growth.

What You’ll Do

• Optimise paid search and paid social campaigns to hit CPL targets.

• Conduct account reviews, keyword research, audience targeting and structured testing.

• Build and refine full‑funnel campaigns across multiple regions.

• Improve landing page and funnel performance using CRO principles.

• Analyse performance data and provide clear reporting and insights.

• Collaborate with marketing and creative teams to develop and test new ad assets.

What You’ll Bring

• Experience managing Google Ads and Meta lead‑generation campaigns.

• Strong understanding of bidding strategies, campaign structures and optimisation.

• Confident using analytics tools to interpret data and drive decisions.

• Experience with A/B testing and CRO is desirable.

• Analytical, detail‑oriented and commercially aware.

• Collaborative, proactive and improvement‑focused.

Success Looks Like

• High‑quality enquiries delivered at or below target CPL.

• Scalable, efficient campaign structures.

• Clear insights that guide optimisation and strategy.

• Improved conversion rates through ongoing testing.

Ideally someone from public service / education sector where they have supported recruitment campaigns.

This is a contract role for initial six months which may be extended. Based in London or Worthing office with travel to other site from time to time. 2 – 3 days on site and need to be available with one month’s notice or less.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

About the Company

International recruitment and executive search - communications, marketing, digital and change - interim, contract and permanent. Our specialist practices cover: • Internal and Change Communications • External Communications • Marketing • Digital • Change Previous appointments include: Communications Director, Head of Corporate Communications, PR Director, Media Relations Manager, Head of Public Affairs, CSR Manager, ED&I Communications Lead, Head of Internal Communications, Internal Communications Business Partner, ... Know more