Skills

Communication Salesforce CRM Marketing

Job Specifications

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Description

As a Marketing Automation Expert:

You support clients in translating marketing strategies into scalable, automated customer experiences.
You design and optimize customer and user journeys across channels, leveraging marketing automation tools and customer data platforms.
You collaborate with marketers, data specialists, consultants, and project managers to deliver end-to-end solutions.
You manage segmentation, personas, and audiences, ensuring GDPR-compliant use of customer data.
You analyze performance, report on results, and continuously improve journeys based on insights.

Profile

>2 years of experience in marketing automation, CRM, or data-driven marketing.
Hands-on experience with marketing automation platforms.
Strong knowledge of Customer Data Platforms and customer data concepts.
Experience with Salesforce or Adobe solution is a plus.
Experience with customer journeys, segmentation, personas, and personalization.
Familiarity with GDPR and data privacy regulations.
Strong communication skills and ability to work in multidisciplinary teams.
Fluent in English and Dutch or French.

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.

Make it real | www.capgemini.com

About the Company

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leverag... Know more