Skills

Decision-making Marketing Recruitment

Job Specifications

Brand Manager

FMCG - Food

Maidenhead, Berkshire (hybrid 3 days connecting / 2 days WFH) on the Elizabeth Line

£44,000 - £54,000 + benefits

This is a rare chance to help shape the future of one of the UK’s most loved and iconic food brands.

You’ll play a key role in defining the brand’s strategy, driving sustainable growth across your portfolio and helping evolve the Indian cooking category for the next generation of food lovers.

From setting the long-term vision to leading exciting, high-profile initiatives, you’ll be right at the heart of bringing the brand to life in market.

As you grow in the role, you may also have the opportunity to lead and develop a direct report — expanding your impact and influence across the business.

If you’re excited by the idea of building a brand with real heritage while shaping its future, we’d love to hear from you.

What will my accountabilities be?

Champion the portfolio, keeping it high on the company agenda and driving awareness of key initiatives.
Monitor brand performance and refine plans to maintain a focused, sustainable portfolio.
Lead product development initiatives, existing and new.
Build strong agency partnerships to deliver the brand plan, including packaging and in-store activation.
Track campaign performance, applying insights and best practice to future activity.
Own portfolio marketing spend, ensuring alignment to budget.
Lead key brand forums to shape and execute strategy effectively across the business.
Potentially manage and develop a Marketing Graduate to deliver results and grow their capability.

A great candidate will have:

Several years’ proven marketing experience within a branded FMCG environment and experience of portfolio ownership even if small.
Strong commercial acumen, with the ability to analyse a brand P&L, identify risks and opportunities, and act decisively.
Consumer-first mindset, balancing shopper, retailer and broader business impact in decision-making.
Confident problem-solver, able to navigate complexity with a proactive, self-starting approach.
Excellent interpersonal skills, with the ability to challenge constructively and influence stakeholders.
Ambitious and growth-oriented, with a continuous drive to raise standards and develop.

What happens next?

Apply today with your most up-to-date CV that will be reviewed by our MKJ Recruitment team.

First Stage: 1 hour Teams meeting with the hiring manager.

Second Stage: In person interview at their offices with presentation.

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us at Mackenzie Jones Recruitment so you don’t miss them.

About the Company

Fuelling Growth & Opportunity within FMCG, Consumer & Retail. We share knowledge, make connections & shape futures. The squad at Mackenzie Jones are a bunch of very different individuals but absolutely a team. Positive and progressive in our outlooks, we share real growth mindsets and a core set of behaviours and values. We partner with all shapes and sizes of organisations across the FMCG & Retail landscapes, from fast growth challenger brands (start-ups) to global corporates, we are agile and creative in how we deliver... Know more