Paired

About the Company

At Paired, we’re on a mission to help couples stay in love. After the rush of falling in love fades and partners enter the more committed stage, even the most loving couples will inevitably hit challenges. So we created a fun, safe space for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.

Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day. And it works. Our app is the #1 couples app globally with +12M downloads, +200,000 daily active users, and more than £5M of fundraising to date.

8 million downloads
Apple App Editor’s Choice 2024 and Apple App of the Day for three consecutive years: January 2023, 2024, and 2025
Google Play Awards, 2020 Winner in Personal Growth
Backed by licensed relationship experts
Featured in BBC News, The Times, Bustle, and more
Top 10% of most loved companies on Welcome to the Jungle (fka Otta)
Fully remote roles in the UK & Spain

MAKE CONNECTION A DAILY HABIT
With Paired’s Daily Conversations, you can effortlessly dedicate time each day to build strong communication, encourage intimacy, and strengthen your relationship.

REACH YOUR RELATIONSHIP GOALS
Paired’s guided Journeys support you in developing the skills you need to help your relationship to thrive, with activities and conversations each day to build habits.

DEEPEN YOUR BOND
Paired is the relationship app that helps couples to dive into subjects they don’t often discuss, from household finances to love languages, with guidance from experts to ensure sure it’s always healthy and productive.

JOIN OUR TEAM
Are you interested in bringing lasting love to couples everywhere? We hire for fully remote roles in the UK & Spain. But we also love to get together three times a year to collaborate, develop our roadmap, and enjoy ourselves.

Listed Jobs

Company Name

Paired

Job Title

Head of Performance Marketing

Job Description

**Job Title:** Head of Performance Marketing **Role Summary:** Leads the development and scaling of a performance‑marketing engine for a high‑growth mobile app and associated physical products. Owns paid acquisition, influencer programs, and creative testing, driving revenue impact, budget efficiency, and data‑driven experimentation while collaborating with brand, product, data, growth, and e‑commerce teams. Reports to the CEO and contributes to overall company growth strategy. **Expectations:** - Deliver measurable user acquisition and revenue growth against aggressive targets. - Manage and optimize multi‑million‑pound marketing budgets with a focus on efficiency. - Build, mentor, and retain a high‑performing performance‑marketing team. - Establish clear KPIs, reporting frameworks, and learning agendas for all campaigns. - Align performance initiatives with broader brand and long‑term growth objectives. **Key Responsibilities:** - Define and execute the performance‑marketing strategy across paid media, influencer partnerships, and creative testing. - Recruit, onboard, and manage a team of performance marketers; conduct regular 1:1s and performance reviews. - Identify, test, and scale new acquisition channels through structured experiments. - Partner with cross‑functional teams (brand, product, data, growth, e‑commerce) to ensure cohesive demand generation. - Oversee external agencies or partners, negotiating contracts and monitoring deliverables. - Produce regular performance reports, insights, and recommendations for senior leadership. - Serve as a senior marketing voice in executive meetings, influencing company‑wide growth decisions. **Required Skills:** - Proven leadership in performance marketing for fast‑scaling mobile applications. - Deep expertise in paid acquisition, influencer marketing, and creative testing with strong attribution and experimentation knowledge. - Track record of achieving high growth targets while managing substantial budgets. - Advanced analytical and strategic thinking; data‑driven decision making in ambiguous environments. - Ability to integrate performance tactics with long‑term brand building. - Excellent cross‑functional collaboration and executive communication skills. - Experience recruiting, coaching, and developing high‑performing teams. - Passion for improving relationship health (mission alignment). **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Economics, or a related field (or equivalent professional experience). - Advanced degree (MBA or equivalent) preferred but not mandatory. - No specific certifications required; demonstrable expertise and results are essential.

London, United kingdom

Hybrid

22-12-2025