Job Specifications
About Paired
At Paired, we're on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together - both digitally and in real life.
Backed by expert advice and research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in 5 minutes a day. Alongside this, we offer a growing range of physical products for couples, extending our brand beyond the screen and into everyday moments of connection.
Our app is the #1 couples app globally with more than 12M downloads, 250,000 daily active users, and £5M of fundraising to date. We've won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.
About The Role
We're looking for a Head of Performance Marketing to help millions of couples discover Paired and build healthier, happier relationships together.
You'll be responsible for building and scaling a world-class performance marketing engine, with clear accountability for growth targets, budget efficiency, and experimentation. You'll own paid acquisition, influencers and creative testing, partnering closely with brand, data, design and growth teams to ensure these channels deliver maximum impact across both our app and physical products.
Reporting to the CEO, this role will play a critical part in bringing our mission to more couples.
What Your Role Encompasses
Own and execute Paired's performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency
Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management
Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas
Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products
Manage performance marketing budgets and external agencies or partners to deliver against targets
Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives
Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making
Requirements
Significant experience leading performance marketing for high-growth mobile application businesses
Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling
Proven track record of delivering growth against ambitious targets while managing substantial budgets
Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments
Experience using performance channels to support long-term brand building
Strong cross-functional leadership and communication skills, with the ability to influence at executive level
Passion for Paired's mission to improve the quality of couple relationships
Experience leading, coaching and developing high-performing performance teams
A valid UK working permit or passport (no sponsorship requirements)
Able to commute to the London office at least twice a week
Benefits
Yearly salary of £95-105K
Significant stock options
25 days annual leave (+public holidays)
Access to our London office
Yearly learning budget of £1,000
Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat
3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)
Comprehensive health insurance
Opportunity to help millions of people with their relationships
Hiring process
Application Review: We'll assess your qualifications, experience, and motivation
Initial Call: A call with the CEO about your background and the role
Team Interviews: Interviews with members of our performance marketing, growth, design and data teams
Task and Final Round: Complete a task at home and present it to the Exec team to showcase your skills
Offer: Finalise the details and get started
Diversity & Inclusion at Paired
Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve
About the Company
At Paired, we’re on a mission to help couples stay in love. After the rush of falling in love fades and partners enter the more committed stage, even the most loving couples will inevitably hit challenges. So we created a fun, safe space for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.
Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minu...
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