- Company Name
- TomoCredit
- Job Title
- Marketing Associate – Growth, Activation & AI Personalization
- Job Description
-
**Job title**
Marketing Associate – Growth, Activation & AI Personalization
**Role Summary**
Execute and optimize end‑to‑end growth and lifecycle marketing for an AI‑driven fintech product. Own activation, onboarding, retention, paid acquisition, and AI‑personalized messaging to drive revenue and improve funnel performance.
**Expectations**
- Deliver measurable impact on acquisition, activation, and retention metrics.
- Rapidly design, launch, and iterate on experiments across channels.
- Collaborate with product, data, and engineering teams to integrate AI segmentation and predictive messaging.
**Key Responsibilities**
- Analyze signup‑to‑funded conversion funnel; identify friction points and implement solutions.
- Design, launch, and QA campaigns across email, SMS, push, and in‑app messaging.
- Write persuasive copy, build audience segments, and manage campaign workflows.
- Support paid media (Meta, Google, TikTok, etc.): refine targeting, messaging, and bidding to improve CAC and conversion rates.
- Conduct A/B tests on incentives, messaging, timing, and channel mix; report insights and recommend actions.
- Use behavioral data and AI‑driven segmentation to tailor messaging and timing.
- Track and report performance metrics (CAC, LTV, churn, engagement) via dashboards (GA4, Looker, Amplitude, or similar).
**Required Skills**
- 1–4 years experience in growth, performance marketing, analytics, or startup marketing.
- Strong analytical skills; proficient in Excel/Google Sheets.
- Experience with funnel analysis, conversion metrics, and cohort analysis.
- Hands‑on experience with email/SMS/push campaign tools; ability to write copy and build segments.
- Familiarity with paid media platforms (Meta, Google, TikTok) and basic optimization tactics.
- Comfortable designing experiments, running A/B tests, and interpreting results.
- Knowledge of AI/ML concepts for segmentation and personalized messaging a plus.
- Self‑starter with a “builder first” mindset, able to execute without heavy oversight.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or related field (preferred).
- Certifications in Google Analytics, Facebook Blueprint, or similar marketing platforms are a plus.
San francisco, United states
On site
Fresher
23-02-2026