- Company Name
- InfoVision Inc.
- Job Title
- MarTech Developer
- Job Description
-
**Job title**
MarTech Developer
**Role Summary**
Design, develop, and deploy data‑driven marketing solutions that enable real‑time personalization, audience targeting, and media activation across digital channels. Works closely with marketing, analytics, product, and engineering teams to translate business requirements into scalable, production‑ready integrations and workflows.
**Expectations**
- Deliver reliable, high‑performance MarTech integrations on schedule.
- Maintain clean, well‑documented code and data pipelines.
- Communicate progress and blockers clearly to stakeholders.
- Continuously improve performance, scalability, and maintainability of solutions.
**Key Responsibilities**
- Build and support marketing integrations for targeting and retargeting across social, search, display, and video.
- Implement API and data integrations for media activation platforms (Meta, Google, DSPs, etc.).
- Create workflows for audience activation, campaign execution, and real‑time personalization across web, mobile, and offline touchpoints.
- Develop event tracking, identity stitching, and profile enrichment pipelines in CDPs (Tealium, Adobe Experience Platform, Salesforce CDP).
- Integrate real‑time data feeds (behavior, location, purchase history) and build rules‑based or ML‑driven personalization logic.
- Conduct A/B testing and personalization experiments using Adobe Target, Pega, or comparable platforms.
- Troubleshoot data and integration issues, collaborating across teams to ensure production readiness.
**Required Skills**
*Technical:*
- Experience with Tealium, Adobe Target, Adobe Experience Platform, Pega, Kafka, or equivalent MarTech tools.
- Proficient in Java, Python, or similar programming languages.
- Advanced SQL and familiarity with NoSQL databases.
- Expertise in building API integrations, event‑data pipelines, and orchestration workflows.
- Hands‑on knowledge of Google Cloud Platform or similar cloud services.
- Understanding of customer identity management, tagging, tracking, and data governance.
*Soft:*
- Strong written and verbal communication.
- Excellent analytical, debugging, and problem‑solving skills.
- Detail‑oriented, organized, and effective in fast‑paced environments.
- Collaborative mindset with stakeholder engagement experience.
**Required Education & Certifications**
- Bachelor’s degree in Computer Science, Information Technology, Marketing Technology, or a related field (or equivalent professional experience).
- Relevant certifications (e.g., Google Cloud Certified – Professional Cloud Architect, Adobe Certified Expert, or similar) are preferred.