Job Specifications
JobTitle: MarTech Developer
Location: Dallas, TX or Basking Ridge, NJ
Duration: Long-term
Summary:
We are looking for an experienced MarTech Developer to design, build, and implement data-driven marketing solutions across digital channels. This role is hands-on and focused on developing customer data integrations, supporting real-time personalization use cases, and enabling media activation through modern MarTech platforms. You will work closely with marketing, analytics, and engineering teams to bring personalized, omni-channel customer experiences to life.
Responsibilities:
1. Digital Marketing & Targeting Development
Build and support marketing integrations used for targeting and retargeting across channels (social, search, display, video).
Implement API and data integrations for media activation platforms (e.g., Meta, Google, DSPs, ad platforms).
Develop workflows that support audience activation and campaign execution.
2. Real-Time Personalization Development
Implement real-time personalization logic across web, mobile, and offline touchpoints.
Integrate real-time data feeds such as behavior events, location data, and purchase history.
Develop rules-based and machine learning personalization components using provided models and business logic.
Support A/B testing and personalization experiments using platforms such as Adobe Target or Pega.
3. Customer Data Platform (CDP) Implementation
Data Ingestion & Pipeline Development
Build and maintain data pipelines to ingest, enrich, and activate 1st-, 2nd-, and 3rd-party data.
Develop event tracking, identity stitching, audience building, and profile enrichment workflows in CDPs.
Cross-team Collaboration
Work with marketing, product, analytics, and data engineering teams to troubleshoot data issues and deliver production-ready solutions.
Translate business requirements into technical implementation tasks.
Technology Enablement
Implement use cases using Tealium, Adobe Target, GCP, Kafka, Pega, and related MarTech tools.
Support CDP configurations in Tealium, Adobe Experience Platform, or Salesforce CDP.
Qualifications:
Experience:
5–7+ years of hands-on experience in MarTech development, CDP implementation, personalization engineering, or digital marketing technology.
Technical Skills:
Practical experience with Tealium, Adobe Target, AEP, Pega, Kafka, or similar platforms.
Strong programming experience in Java, Python, or similar languages.
Proficiency in SQL and NoSQL data stores.
Experience building API integrations, event-data pipelines, and data orchestration workflows.
Hands-on experience with Google Cloud Platform (GCP) or similar cloud technologies.
Familiarity with customer identity management, tagging, tracking, and data governance.
Soft Skills:
Strong communication, collaboration, and requirement-gathering skills.
Excellent problem-solving and debugging abilities.
Highly organized, detail-oriented, and comfortable working in fast-paced environments.
Passion for building data-driven marketing and personalization solutions.
About the Company
Infovision, founded in 1995, is a leading global IT services company offering enterprise digital transformation and modernization solutions across business verticals. We partner with our clients in driving innovation, rethinking workflows, and transforming experiences so businesses can stay ahead in a rapidly changing world. We help shape a bold new area or era of technology led disruption accelerating digital with quality, agility and integrity. We have helped more than 75 global leaders across Telecom, Retail, Banking, Hea...
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