- Company Name
- Droisys
- Job Title
- Customer Relationship Management Coordinator
- Job Description
-
**Job Title**
Customer Relationship Management Coordinator
**Role Summary**
Coordinate analytics and measurement for CRM and lifecycle marketing initiatives, translating customer and campaign data into actionable insights that drive engagement, retention, and long‑term value. Partner with CRM, Product, Marketing, and Data teams to define KPIs, build dashboards, and support test‑and‑learn strategies across email, push, in‑app, and emerging channels.
**Expectations**
- 5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights.
- Proven ability to analyze CRM and lifecycle data in digital, DTC, or media environments.
- Proficiency with CRM platforms and analytics tools (e.g., Braze, Salesforce Marketing Cloud, Redfast, Tableau).
- Strong communication skills with experience presenting to senior stakeholders.
- Language proficiency in at least one of: French, Danish, or Portuguese.
- Remote work capacity, 6‑month contract, hourly compensation $30–$35/hr.
**Key Responsibilities**
- Own analytics strategy for CRM and lifecycle marketing across all channels.
- Analyze campaign performance, user behavior, and lifecycle trends to recommend optimization opportunities.
- Develop and maintain KPIs tied to business outcomes such as active usage, retention, and incremental lift.
- Support test‑and‑learn initiatives—including A/B testing, experimentation frameworks, and performance readouts.
- Translate complex datasets into clear recommendations that guide prioritization and optimization across markets.
- Build dashboards, decks, and reports that provide visibility into CRM performance and customer health.
- Deliver executive‑ready insights highlighting trends, risks, and opportunities.
- Collaborate with Data, Engineering, and Marketing Technology to ensure data accuracy, scalability, and integration.
- Define analytics best practices, documentation, and processes to support scalable measurement.
- Ensure data governance, consistency, and compliance in all reporting and analysis.
**Required Skills**
- Data analysis, statistical modeling, and cohort analysis.
- CRM platform expertise (Braze, SFMC, Redfast, etc.).
- Analytics tools: Tableau, Power BI, or similar.
- Experimental design, A/B testing, and incrementality analysis.
- KPI development and dashboard reporting.
- Strong written and verbal communication, including executive narration.
- Problem‑solving, attention to detail, and data governance.
**Required Education & Certifications**
- Bachelor’s degree in Business Analytics, Marketing, Statistics, Computer Science, or related field.
- Professional certifications (e.g., Salesforce Marketing Cloud Administrator, Tableau Desktop Specialist) preferred.
Los angeles, United states
Remote
28-01-2026