- Company Name
- Onward Search
- Job Title
- Digital Account Manager [80802]
- Job Description
-
**Job Title**
Digital Account Manager
**Role Summary**
Lead end‑to‑end integrated B2B product marketing campaigns for a global SaaS analytics firm. Serve as the primary account manager and marketing partner for product lines, driving campaign strategy, market research, messaging, content creation, and sales enablement while coordinating with cross‑functional teams and external agencies.
**Expectations**
- Deliver measurable campaign outcomes and stakeholder satisfaction.
- Maintain consistent brand and product positioning across all channels.
- Operate autonomously, leveraging product marketing expertise to drive results.
**Key Responsibilities**
- Act as the main point of contact for product marketing GTM campaigns.
- Own full‑life‑cycle integrated campaigns (social media, web, GTM schedule, vendor coordination).
- Conduct comprehensive market research to uncover customer needs and industry trends.
- Develop compelling product positioning, messaging, and value propositions.
- Create integrated marketing content: web pages, social posts, videos, email campaigns.
- Design sales enablement assets (brochures, case studies, product sheets).
- Manage marketing automation tools (HubSpot, Salesforce) and analytics platforms (Google Analytics).
- Apply SEO best practices and optimize content for target audiences.
- Coordinate with internal communication teams, creative, and external agencies.
- Produce performance reports, insights, and recommend optimizations.
**Required Skills**
- Excellent communication, stakeholder management, and expectation setting.
- Strong B2B product marketing, sales enablement, and customer journey mapping knowledge.
- Hands‑on experience with HubSpot, Salesforce, Google Analytics.
- Technical and scientific communication proficiency in energy, sustainability, or digital transformation.
- Ability to create thought‑leadership and content marketing programs.
- SEO and content optimization expertise.
- Self‑directed, autonomous, adept at cross‑cultural collaboration.
- Experience working with both internal teams and external agencies.
**Required Education & Certifications**
- Bachelor’s degree in Science, Marketing, Business, or related field.
- 5+ years of B2B product marketing experience, preferably in energy, geoscience, or technology industries.