Coupa

About the Company

Coupa is the leader in AI-native total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you'll make margins multiply(tm).

Listed Jobs

Company Name

Coupa

Job Title

VP, Product Marketing

Job Description

Job Title: VP, Product Marketing Role Summary: Drive revenue growth by developing integrated marketing strategies, cross-functional partnerships, and data-driven GTM initiatives. Position organization as a market leader through messaging, analyst relations, and customer engagement. Expectations: - Increase product line ARR, NRR, and sales pipeline. - Strengthen category leadership in analyst reports and competitive win rates. - Build high-performing product marketing team and execute transformational initiatives. Key Responsibilities: - Define product positioning, messaging, and use-case strategies for procurement/finance audiences. - Develop sales collateral, enablement programs, and customer success tools. - Collaborate with Product, Sales, Marketing teams to align GTM campaigns and product roadmaps. - Engage customers/prospects for insights, referrals, and case studies. - Lead analyst relations and competitive intelligence efforts to bolster market position. Required Skills: - 8+ years B2B SaaS product marketing leadership. - Proven expertise in go-to-market strategy, sales enablement, and competitive analysis. - Strong data storytelling, public speaking (VP+ audiences), and cross-functional collaboration. - Experience with AI-driven spend management or procurement domains preferred. Required Education & Certifications: N/A

Los angeles, United states

Remote

Senior

10-11-2025

Company Name

Coupa

Job Title

Product Marketing Director, AI

Job Description

Job title: Product Marketing Director, AI Role Summary: Lead the market positioning, messaging, and GTM strategy for Coupa’s AI‑powered spend‑management solutions. Own the end‑to‑end product marketing cycle—from market research to sales enablement and go‑to‑market execution—driving revenue growth, product adoption, and category leadership. Expactations: - Grow AI product pipeline and revenue by 20% YoY. - Increase product adoption and customer retention by 15% through targeted enablement and education. - Deliver at least 4 major AI product launch campaigns annually. - Build a robust developer community with 10k+ active members. Key Responsibilities: - Craft and own comprehensive AI product positioning, messaging, and storytelling for procurement, finance, IT, and developer audiences. - Partner with Product teams to align roadmap and GTM plans, ensuring AI features meet market needs. - Develop sales collateral, enablement programs, and training materials; lead enablement workshops. - Run data‑driven market, competitive, and customer intelligence analyses; inform strategy and product decisions. - Engage directly with key prospects and customers to drive deals, gather insights, and create case studies. - Lead analyst relations: prepare briefings, develop content, and influence category‑leadership narratives. - Collaborate cross‑functionally with Marketing, Sales, Product, and Customer Success to execute integrated campaigns. Required Skills: - 8+ years of B2B SaaS product marketing experience, with demonstrated success in AI product launches. - Strong analytical and decision‑making abilities; expertise in using data to drive strategy. - Excellent communication, storytelling, and presentation skills for sales, customers, and internal stakeholders. - Proven track record building developer/IT communities and managing partner ecosystems. - Ability to influence and lead without direct authority; adept at stakeholder management across business units. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, Computer Science, or related field (Master’s preferred). - Product marketing certifications (e.g., CPMM, CPIM, or similar) strongly desirable. ---

Chicago, United states

Remote

Senior

12-11-2025

Company Name

Coupa

Job Title

Inside Sales Executive - 11005

Job Description

**Job Title** Inside Sales Executive – 11005 **Role Summary** Drive revenue growth by executing outbound prospecting across 200+ enterprise accounts in France. Generate qualified opportunities, educate prospects on spend‑management solutions, and hand off qualified leads to Account Executives, directly contributing to the company’s expansion in the European market. **Expectations** - Consistently meet or exceed quarterly outbound lead and opportunity targets. - Demonstrate high‑level French linguistic proficiency and business‑level English. - Independently manage prospecting pipeline and reporting to the France country leader and RVP Digital Sales. **Key Responsibilities** - Conduct outbound prospecting via cold calls, emails, events, webinars, and campaign outreach. - Develop and execute email sequences and call scripts to engage leads. - Maintain accurate records in Salesforce; utilize Marketo and Outreach for campaign management. - Collaborate with marketing and sales teams to refine touch‑point strategies. - Follow up rigorously until meetings are secured, then hand off qualified prospects to the Account Executive team. **Required Skills** - 3‑4 years in a quota‑carrying Sales Development or Outbound role with a proven record of surpassing targets. - Native or fluent French; professional English proficiency. - Strong written communication: crafting high‑converting email copy and campaign sequences. - Self‑motivated, results‑driven, and adaptable to a fast‑paced, remote team environment. - Proficiency with CRM (Salesforce) and sales engagement tools (Outreach, Marketo). - Excellent organization, time management, and collaboration across internal/external stakeholders. **Required Education & Certifications** - Bachelor’s degree in Business, Marketing, or related field. - Certifications in sales methodologies or CRM usage preferred but not mandatory.

Paris, France

Hybrid

15-12-2025