- Company Name
- Source One Technical Solutions
- Job Title
- Salesforce Marketing Cloud Analyst
- Job Description
-
**Job Title**
Salesforce Marketing Cloud Analyst (Contract)
**Role Summary**
Lead the design, implementation, and optimization of cross‑channel digital engagement solutions using Salesforce Marketing Cloud (SFMC). Serve as the primary technical liaison between marketing, product, and engineering teams, driving end‑to‑end campaign delivery and platform enhancements.
**Expectations**
- Deliver scalable, personalized customer journeys across email, SMS, mobile push, and SDK channels.
- Translate business requirements into functional specifications, user stories, and technical documentation.
- Guide large‑scale SFMC enhancements and integrations with external systems.
- Ensure data governance, privacy compliance, and robust performance analytics.
**Key Responsibilities**
- Conduct stakeholder discovery sessions to capture business goals and technical needs.
- Architect and deploy comprehensive engagement solutions utilizing Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Personalization Builder.
- Configure HTML/CSS templates, SQL data extensions, and automation scripts directly within SFMC.
- Lead end‑to‑end testing (UAT, go‑live) and troubleshoot campaign issues.
- Build proofs of concept for new digital initiatives and perform A/B testing to optimize performance.
- Maintain dashboards, reporting, and documentation for audit readiness.
- Oversee compliance with opt‑in/opt‑out workflows and data governance policies.
**Required Skills**
- 10+ years in CRM/Marketing technology; 5+ years specifically in SFMC.
- Deep expertise in SFMC modules: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder, Personalization Builder, Mobile SDK.
- Experience designing cross‑channel campaigns (email, SMS, push, mobile).
- Proficiency in SQL, HTML/CSS, and SFMC scripting (AMPscript, SSJS).
- Strong analytical ability to interpret engagement metrics and iterate journey design.
- Excellent requirements gathering, documentation, and stakeholder communication.
- Familiarity with Salesforce ecosystem integrations (Service Cloud, CDP/Data Cloud, MuleSoft).
**Required Education & Certifications**
- Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or related field.
- Salesforce certifications: Marketing Cloud Consultant or Administrator preferred (or equivalent validated experience).
Foster city, United states
On site
Senior
01-12-2025