- Company Name
- TextNow
- Job Title
- Head of Brand Marketing
- Job Description
-
**Job title**
Head of Brand Marketing
**Role Summary**
Lead the end‑to‑end brand function to build a culturally relevant, strategically disciplined brand engine that drives sustained growth and market relevance across consumer and B2B audiences. Own brand positioning, integrated campaigns, media planning, measurement, and cross‑functional collaboration under a holistic awareness strategy.
**Expectations**
- Deliver measurable improvements in brand health, trust, and awareness while ensuring marketing spend supports long‑term CAC reduction.
- Actively coach a small team and partner with creative, media, PR, lifecycle, product, performance, and analytics functions to embed brand consistency.
- Manage agency rosters, budgets, and performance, and champion a data‑driven, accountability‑oriented culture.
**Key Responsibilities**
- Own and evolve brand positioning, messaging architecture, and narrative ensuring clarity across all touchpoints.
- Lead cross‑channel integrated campaigns with disciplined message sequencing, clear phase gates, and defined role of paid, earned, and owned media.
- Define brand media channel strategy, investment approach, and partner with media/creative teams to deliver distinctive look, feel, and voice.
- Identify and act on cultural moments, partnerships, creators, and archetypes to reinforce brand positioning with credible participation.
- Directly manage a Social Media Specialist and Communications Manager; set strategy, create briefs, guide creative, and partner on media decisions.
- Manage creative, media, PR, influencer, and production agencies; evaluate performance, set clear deliverables, and hold accountable for measurable results.
- Partner with product, product marketing, lifecycle, and performance marketing to align storytelling, roadmap, and acquisition strategy.
- Lead measurement framework across brand health, awareness, trust, usage lift, referral velocity, and CAC efficiency; drive post‑launch analysis and ongoing optimization.
- Own brand budget for media, production, and partnerships; draft annual awareness strategy and investment roadmap.
**Required Skills**
- Brand strategy and architecture, integrated marketing, and multi‑channel execution.
- Media planning & buying, creative partnership, and influencer/network management.
- Cultural insights, partnership development, and trend analysis.
- Data analysis, KPI definition, and performance measurement.
- Leadership, team coaching, cross‑functional collaboration, and stakeholder management.
- Budget ownership, financial acumen, and cost‑effective decision making.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Minimum 8–12 years progressive brand or integrated marketing experience, with demonstrated ownership of brand investment and business impact.
- Preferred: MBA or advanced marketing/brand certification (e.g., Brand Management, Digital Marketing, Project Management).