Job Specifications
We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.
Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
As we continue building a modern brand engine designed to drive awareness, cultural relevance, and long term growth, we are seeking a Head of Brand Marketing to lead and evolve TextNow’s presence across paid, earned, and owned channels.
This is a pivotal leadership role at an inflection point in our growth. You will define how TextNow shows up in culture, scale awareness responsibly, and build a brand that drives sustained long term impact, not just short term conversion.
Reporting to the Head of Marketing, you will have functional ownership of brand positioning, integrated brand campaigns, awareness strategy, and brand media planning.
You will directly manage a Social Media Specialist and Communications Manager and operate as a hands on player coach. You will set the strategy while actively shaping briefs, guiding creative development, partnering on media decisions, managing agencies, and driving measurable business results.
Your mandate is clear. Build a culturally relevant, strategically disciplined brand engine that increases awareness, strengthens legitimacy and trust, and supports long term growth across consumer and B2B audiences.
What You Will Do:
Lead Brand Platform Stewardship
Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing
Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing
Drive Integrated Campaign Leadership
Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
Define brand media channel strategy and investment approach
Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage
Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice
Ensure campaign briefs are strategically rigorous and aligned to brand objectives
Build Cultural Relevance
Show up meaningfully in the spaces where our audience already lives, works, and creates
Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
Ensure cultural participation is credible, confident, and additive
Lead Agencies and External Partners
Own day to day management of creative, media, PR, influencer, and production partners
Evaluate agency performance and evolve roster as needed
Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results
Strengthen Cross Functional Integration
Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention
Align with Product and Product Marketing on roadmap storytelling and feature sequencing
Partner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvement
Work closely with Analytics to define measurement frameworks and success metrics
Support Direct Sales by strengthening TextNow’s B2B brand presence through thought leadership, PR, and high impact industry events
Own Measurement and Optimization
Operationalize a brand measurement framework across health, behavior, and efficiency metrics
Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency
Drive measurable improvements in brand awareness, trust, and cultural relevance over time
Lead post launch analysis and ongoing optimization of messaging, channel mix, and creative
Ensure brand investment is evaluated on long term growth impact, not solely short term attribution
Manage Budget and Strategic Planning
Own brand budget across media, production, partnerships, and agencies
Develop annual awareness strategy and investment roadmap
Scale what works while maintaining creative and strategic discipline
Who You Are
8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact
Proven leader who has built
About the Company
TextNow is disrupting the telecom industry. We think big, move fast and challenge the status quo. That's why we're the only free wireless phone service provider with unlimited talk & text, plus essential data--all in one convenient app. For 16 years, our mission has been clear: break down communication barriers, democratize phone service, and give everyone access, regardless of income. Over 300 million people have downloaded the TextNow app in need of a better, more affordable way to stay connected. With millions of users, w...
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