SBH Fashion

About the Company

SBH Fashion is a full service staffing agency specializing in fashion, beauty and apparel. For the past 20+ years, SBH Fashion has boasted the reputation as one of the most well-respected and highly sought-after recruiting agencies in New York City working with some of the most prestigious brands in the world. At SBH Fashion we truly take stock in the interest of both client and candidate through personal interviews and career counseling. We are involved in the hiring process every step of the way ensuring premium placement and satisfaction. We have a large range of expertise including: design, technical design, production, product development, sales, and merchandising. We recruit at all levels and are happy to work in any and all areas that make a fashion business run including human resources, accounting and executive assistants.

Listed Jobs

Company Name

SBH Fashion

Job Title

Director of Social Media

Job Description

**Job Title:** Director of Social Media **Role Summary:** Lead the brand’s global social media strategy across TikTok, Instagram, YouTube, and emerging platforms. Own content creation, community engagement, platform innovation, and social commerce to drive growth, engagement, and brand affinity. **Expectations:** - Develop a multi‑platform strategy that aligns with brand values and audience behaviors. - Deliver both strategic oversight and hands‑on execution, ensuring consistent creative quality. - Manage and grow a social media team, fostering a culture of data‑driven creativity. - Collaborate cross‑functionally with marketing, creative, and growth units. - Provide actionable insights through reporting, using analytics to refine tactics. **Key Responsibilities:** - Define and execute differentiated strategies for TikTok, Instagram, YouTube, and new platforms. - Scale YouTube as an educational, storytelling hub. - Enhance Instagram’s engagement beyond aesthetics. - Anticipate and act on platform trends, maintaining strategic advantage. - Create a social commerce roadmap that converts engagement into sales. - Own content strategy: trend‑driven, educational, brand‑first storytelling. - Guide asset development with internal and external partners. - Build a responsive community, ensuring swift interaction with audience. - Shape the brand voice across captions, comments, and all social touchpoints. - Cultivate collaborations with creators, influencers, and cultural voices. - Lead, mentor, and evaluate the social media team. - Partner with marketing, creative, and growth teams for integrated brand initiatives. - Own reporting, insights, and data‑driven decision making. **Required Skills:** - 7+ years in social media marketing with proven engagement and growth results. - Deep knowledge of platform algorithms, trends, and best practices. - Strong community‑building mindset and relationship‑management ability. - Leadership experience with direct reports and cross‑functional collaboration. - Data‑analytics proficiency balanced with instinct for resonating content. - Adaptability to rapidly changing social landscapes. - Excellent written communication and brand‑voice mastery. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). - Certifications (e.g., HubSpot Social Media, Google Analytics) are a plus but not mandatory.

New york, United states

Hybrid

Senior

29-10-2025

Company Name

SBH Fashion

Job Title

Lifecycle Marketing Manager

Job Description

**Job title:** Lifecycle Marketing Manager **Role Summary:** Lead end‑to‑end lifecycle marketing across email, SMS, affiliate, loyalty, and review channels. Develop data‑driven, cross‑functional strategies that increase acquisition, engagement, and retention while optimizing return on investment. **Expectations:** - Drive revenue growth and customer lifetime value through integrated campaigns. - Deliver measurable improvements in email/SMS/open/click‑through rates, affiliate conversion, loyalty activation, and review acquisition. - Achieve or exceed KPI targets within 12 months, demonstrating ROI gains and creative performance enhancements. **Key Responsibilities:** - Design and execute lifecycle marketing plans aligned with business objectives. - Manage agency and SaaS partner relationships (e.g., Salesforce Commerce Cloud, Yotpo, Attentive). - Coordinate creative development, iterate on assets using performance data, and ensure brand consistency. - Act as liaison between marketing, creative, merchandising, web/UX, and development teams to ensure smooth execution. - Project‑manage initiatives, set timelines, and track deliverables. - Monitor, analyze, and report on channel KPIs; provide actionable insights and forecasting. - Conduct competitive and market intelligence to identify growth opportunities. **Required Skills:** - 3–5 years of CRM, lifecycle, or performance marketing experience. - Proven success managing email, SMS, and affiliate campaigns. - Proficiency with Salesforce Commerce Cloud, Yotpo, Attentive, and project tools (e.g., Asana, HubSpot). - Strong analytical mindset with A/B testing, data reporting, and dashboard creation. - Excellent project management, communication, and stakeholder collaboration. - Strategic thinker with deep understanding of customer lifecycle stages. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Analytics, or related field. - Relevant certifications (e.g., Salesforce Marketing Cloud, Google Analytics, HubSpot Inbound Marketing) preferred.

Dallas, United states

Hybrid

Junior

29-10-2025

Company Name

SBH Fashion

Job Title

Growth Marketing Manager

Job Description

**Job Title:** Growth Marketing Manager **Role Summary:** Own the full funnel of growth and retention initiatives across Meta, Google, Email, SMS, and emerging channels to drive customer acquisition, enhance retention, and maximize lifetime value. Leverage data-driven insights and creative tactics to balance brand equity with performance outcomes. **Expectations:** - Deliver measurable ROI and LTV improvements across paid media and lifecycle campaigns. - Effectively prioritize initiatives for two premium brands, ensuring alignment with overall business objectives. - Maintain a test‑and‑learn culture, driving continuous optimization across channels. **Key Responsibilities:** - Manage and optimize paid media campaigns on Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other relevant platforms. - Own lifecycle marketing, including Email and SMS strategy, segmentation, and execution to boost retention and repeat purchase. - Partner with creative teams to develop, test, and refine ad creatives, landing pages, and content aligned with each brand’s identity. - Analyze performance data (ROI, CAC, LTV, KPI dashboards) and provide actionable insights and regular reporting to senior leadership. - Design and implement A/B tests across creatives, copy, targeting, and audience segments to improve campaign efficiency. - Collaborate cross‑functionally with e‑commerce, merchandising, and brand teams to align marketing initiatives with broader company goals. - Stay current on industry trends and emerging channels, identifying opportunities for innovation and expansion. - Ensure all campaigns uphold the premium positioning of each brand while delivering performance results. **Required Skills:** - 4–6 years of growth or performance marketing experience, preferably with fashion, luxury, or consumer brands. - Proven track record managing acquisition and retention across Meta, Google, and Email platforms. - Strong analytical ability with proficiency in Google Analytics, Shopify analytics, and ad platform reporting tools. - Experience using Email/SMS platforms such as Klaviyo, Attentive, or Iterable. - Ability to translate data insights into actionable strategies while maintaining brand voice. - Project management skills, capable of juggling priorities across multiple brands. - Creative thinker with a test‑and‑learn mindset and strong attention to detail. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Google Analytics Certified (preferred).

New york, United states

Hybrid

Junior

29-10-2025

Company Name

SBH Fashion

Job Title

Fractional Chief Marketing Officer - Beauty

Job Description

Job title: Fractional Chief Marketing Officer – Beauty Role Summary: Senior marketing executive responsible for developing and executing the U.S. market entry strategy for beauty brands. Drives brand positioning, go‑to‑market roadmaps, integrated 360° marketing plans, and establishes the marketing function from the ground up. Acts as a strategic partner to ownership, blending high‑level strategy with hands‑on execution and data‑driven decision‐making. Expactations: - Own the U.S. brand expansion program, delivering measurable growth and ROI. - Build, lead, and scale a high‑performance marketing organization and agency ecosystem. - Ensure brand, consumer experience, and messaging consistency across all channels. Key Responsibilities: - Develop and execute go‑to‑market and channel strategies for U.S. expansion. - Conduct market and competitive analysis to validate opportunities. - Design marketing foundation: processes, KPIs, reporting frameworks, and budget allocation. - Implement analytics and performance measurement to drive ROI. - Advise on organizational design, hiring, and talent development. - Identify, vet, and manage external partners (creative, media, digital, PR, influencer agencies). - Oversee full‑funnel marketing programs: brand, performance, digital, social, PR, influencer, content, retail, e‑commerce, and experiential activations. Required Skills: - 10+ years of senior marketing leadership (VP or CMO level) in consumer products, beauty/wellness, or tech‑enabled services. - Proven success launching or scaling a brand in the U.S. market. - 360° marketing expertise: brand, digital, performance, social, PR, partnerships, retail, e‑commerce. - Strong leadership, team building, and agency management abilities. - Data‑driven, results‑oriented with deep customer focus. - Exceptional communication, executive presence, and strategic thinker. - Entrepreneurial mindset, comfortable with ambiguity and rapid iteration. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, or related field (required). - MBA or equivalent advanced business qualification preferred.

Brooklyn, United states

Hybrid

Senior

30-10-2025