- Company Name
- SBH Fashion
- Job Title
- Brand Marketing Director / Manager – Beauty
- Job Description
-
Job Title: Brand Marketing Director / Manager – Beauty
Role Summary:
Lead day‑to‑day brand strategy and execution for multiple beauty brands, integrating creative vision with data‑driven insights to build cohesive identities, enhance consumer engagement, and drive growth across packaging, retail, digital, and e‑commerce channels.
Expectations:
* Blend creativity with analytical rigor, delivering compelling brand stories and measurable results.
* Proactively identify and act on emerging beauty trends and market opportunities.
* Foster a collaborative culture across Product Development, Creative, Sales, and Operations.
Key Responsibilities:
- Develop, articulate, and maintain each brand’s positioning and identity across all touchpoints.
- Plan and execute promotions, new‑product launches, and seasonal campaigns (concepting, asset creation, performance tracking).
- Build and manage brand‑specific email and CRM strategies: segmentation, lifecycle campaigns, automation, retention.
- Lead social media strategy and influencer programs to elevate brand presence and community growth.
- Partner with digital marketing and e‑commerce teams to align brand messaging across DTC and retail partner channels, optimizing conversion and equity.
- Track KPIs, analyze campaign performance, consumer trends, and category data to inform strategy.
- Coordinate cross‑functional initiatives with Product Development, Creative, Sales, and Operations.
Required Skills:
- 5–8 years of brand management/marketing experience, preferably in beauty, fashion, or consumer goods.
- Strong digital marketing, CRM, and social media strategy expertise.
- Proven experience managing influencer programs and creative content development.
- Proficiency with marketing analytics tools (Google Analytics, social insights, CRM platforms).
- Excellent project management, multitasking, and deadline‑management abilities.
- Creative storytelling, design sensibility, and passion for beauty trends.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Professional certifications in digital marketing, analytics, or CRM (e.g., Google Analytics Certification, HubSpot Email Marketing Certification) preferred.