Fox's Burton's Companies (FBC) UK

About the Company

Following the acquisition of Fox's Biscuits and Burton's Biscuits by a Ferrero related company, the two businesses are now uniting to form a new biscuits company in the UK - Fox's Burton's Companies (FBC) UK which will be led by CEO Simon Browne. This integration brings with it a significant opportunity to further build Fox's and Burton's iconic brands through distribution and expansion into new markets and within new category segments, leveraging on the strong capabilities across both FBC businesses and the wider Ferrero ecosystem. We are excited about bringing together these two iconic businesses that share the same passion for crafting British biscuits with care, quality and innovation.

Listed Jobs

Company Name

Fox's Burton's Companies (FBC) UK

Job Title

Shopper Marketing Manager

Job Description

**Job Title** Shopper Marketing Manager **Role Summary** Lead the development and execution of omnichannel shopper marketing programmes that bridge brand, sales, and retailer objectives. Translate consumer & shopper insights into actionable, measurable activation plans to drive sales growth, category penetration, and a superior shopper experience. **Expectations** - Cultivate compelling, data‑driven shopper campaigns that deliver demonstrable ROI. - Partner cross‑functionally with Brand Marketing, Sales, and external agencies. - Own budget and resource allocation to meet brand/introduction goals. - Continuously optimise campaigns through measurement and iterative learning. **Key Responsibilities** 1. Liaise daily with Brand Marketing, Sales, and agency teams to align shopper initiatives with broader brand strategies. 2. Conceptualise, launch, and manage 360° shopper marketing campaigns across online, in‑store, and digital channels. 3. Define, track and report campaign KPIs, driving performance insights and optimisation cycles. 4. Allocate and monitor budgets, ensuring cost‑effective activation while meeting ROI targets. 5. Act as a trusted adviser to major grocery customers, nurturing retail partner relationships and negotiating media placements. **Required Skills** - 5+ years FMCG shopper marketing experience with proven impact on major grocery retailers. - Strong command of UK omnichannel retail and retail media ecosystems. - Project management expertise – managing multiple concurrent initiatives with strategic oversight. - Advanced analytical mindset; comfortable with data‑driven decision making and performance measurement. - Excellent stakeholder management and influence; adept at building relationships across internal teams and external partners. - Adaptable, proactive in fast‑paced, ambiguous retail environments. - Innovative, continuously seeks to elevate activation standards and challenge status‑quo. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, or related discipline (preferred). - Professional certifications in digital marketing, data analysis or retail media (e.g., Google Analytics, Facebook Blueprint) are desirable but not mandatory.

Hertfordshire, United kingdom

Hybrid

Mid level

07-03-2026