- Company Name
- Fruition Group Ireland
- Job Title
- Search Engine Optimization Specialist
- Job Description
-
Job Title: Search Engine Optimization Specialist
Role Summary: Lead and execute SEO strategy for a diverse client portfolio, driving on-page, off-page, and technical optimization to improve search visibility and KPI performance.
Expectations: Deliver measurable SEO results, mentor junior staff, and maintain up-to-date industry knowledge, including AI-driven SEO practices.
Key Responsibilities:
- Develop and implement comprehensive on-page, off-page, and technical SEO plans.
- Conduct regular SEO audits, track KPIs, and produce monthly performance reports.
- Provide audit findings and strategy proposals for business development.
- Collaborate with developers and DevOps to implement technical recommendations.
- Mentor junior SEO team members and support broader digital initiatives.
- Stay current on algorithm updates, SEO trends, and AI tool integration.
- Own keyword research, metadata optimization, content planning, internal linking, and backlink strategies.
- Utilize SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console) to generate insights.
- Implement tracking and reporting with Google Tag Manager and Data Studio.
Required Skills:
- 4+ years of managing SEO campaigns across multiple industries.
- Expertise in technical SEO: structured data, crawl management, site architecture.
- Experience with local, national, and international SEO.
- Proficiency in SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console.
- Strong analytical and reporting skills in Excel and Google Data Studio.
- Familiarity with AI tools enhancing SEO strategy.
- Ability to collaborate with cross-functional technical teams.
- Optional: paid search (PPC) experience, content creation background, and DevOps cooperation.
Required Education & Certifications:
- Bachelor’s degree (or equivalent) in Marketing, IT, Communications, or related field.
- Relevant certifications (e.g., Google Analytics, SEMrush SEO Toolkit) are a plus.
Newcastle upon tyne, United kingdom
Remote
Junior
23-01-2026