- Company Name
- Duval Associates Ltd - Permanent Recruitment Specialists
- Job Title
- SME Marketing Manager
- Job Description
-
**Job title**
SME Marketing Manager
**Role Summary**
Lead the end‑to‑end marketing funnel for small and medium sized business (SME) customers of a high‑growth SaaS company. Design and execute multi‑channel digital campaigns, generate demand, and build brand awareness while collaborating closely with product, sales, and engineering teams.
**Expactations**
- Deliver measurable increases in brand reach, lead volume, and pipeline contribution for SME audiences.
- Maintain a data‑driven approach to campaign planning, execution, and optimization.
- Demonstrate strategic thinking with hands‑on execution skills in a fast‑paced, agile environment.
**Key Responsibilities**
- Plan and manage the full SME marketing funnel: awareness, acquisition, engagement, retention.
- Develop and launch SEO, paid/social, email, and content marketing campaigns.
- Conduct audience segmentation, persona development, and messaging strategy for SME customers.
- Track performance metrics, analyze results, and report ROI to stakeholders.
- Optimize campaigns continuously based on data insights.
- Coordinate cross‑functional initiatives with Product, Sales, and Engineering to align messaging and launch programs.
- Manage external agencies and vendors for creative, media, and analytics services.
**Required Skills**
- 3–5+ years B2B marketing experience with a focus on SME and SaaS/Tech sectors.
- Proven success in SEO, social media, email marketing, content creation, and demand‑generation.
- Strong analytical mindset with proficiency in metrics platforms (Google Analytics, HubSpot, Marketo, etc.).
- Excellent written and verbal communication skills.
- Ability to work autonomously, prioritize tasks, and meet deadlines in a fast‑moving environment.
- Creative problem‑solving ability and a collaborative team orientation.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Industry‑relevant certifications (e.g., HubSpot Inbound, Google Ads, Google Analytics) preferred.
Manchester, United kingdom
Remote
Junior
19-11-2025