- Company Name
- 80Twenty
- Job Title
- Paid Media Consultant (Beauty)
- Job Description
-
**Job Title:** Paid Media Consultant (Beauty)
**Role Summary:**
Strategic leader responsible for planning, executing, and optimizing full‑funnel paid media campaigns (social, YouTube, CTV, audio, display) to drive brand awareness and performance for a premium skincare brand expanding its U.S. digital footprint.
**Expectations:**
- Deliver measurable ROI and growth in key metrics (CPM, CPC, ROAS, LTV).
- Align media investments with brand and e‑commerce objectives across owned and partner channels.
- Provide actionable insights and recommendations to senior leadership.
- Stay ahead of industry trends and introduce innovative media tactics.
**Key Responsibilities:**
- Develop and own integrated paid media strategy across Meta, Google, TikTok, and emerging platforms.
- Manage budget allocation, pacing, and performance reporting.
- Collaborate with Brand, E‑commerce, Social, PR, CRM teams and external agencies for 360° campaign execution.
- Optimize upper‑ and mid‑funnel campaigns for both awareness and conversion.
- Align media plans with owned‑commerce (brand site) and partner‑commerce (e.g., Sephora) initiatives.
- Analyze campaign data, produce insights, and recommend strategic adjustments.
- Monitor market trends, test new channels/tactics, and drive continuous improvement.
**Required Skills:**
- 5‑8 years digital marketing experience with proven paid‑media strategy and optimization.
- Expertise in Meta, Google Ads, TikTok, and programmatic platforms.
- Strong analytical ability; fluent in CPM, CPC, ROAS, LTV metrics.
- Excellent communication and stakeholder management, comfortable with senior leadership.
- Collaborative, cross‑functional mindset.
- Prior experience in beauty, luxury, or consumer goods preferred.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent professional experience).
- Relevant certifications (e.g., Meta Blueprint, Google Ads, TikTok Ads) are a plus.
New york city, United states
Hybrid
Mid level
12-11-2025