Faria Education Group

About the Company

Over the past 20 years, Faria Education Group has grown into a global leader in the EdTech space. We serve millions of learners and more than 10,000 schools, making a meaningful impact on how education is delivered and experienced. We are bound by a common belief - to make education better, in every sense. Better collaboration, better communication, better experiences, and better outcomes - for schools, educators, learners, and parents. The breadth of our services and solutions is unrivaled. With leading technology, we transform the way education is delivered and experienced. Creating better collaboration, better communication, better experiences, and better outcomes - for schools, educators, learners, and parents. Bringing out the best in education takes a big vision, a multitude of skills, and one strong team that continuously strives for improvement. As a trusted, experienced partner, we place our customers at the center of how we work and how we innovate. And when their needs evolve, we keep pushing, keep innovating, and keep seeking better.

Listed Jobs

Company Name

Faria Education Group

Job Title

Demand Generation Marketing Manager, EMEA

Job Description

**Job Title:** Demand Generation Marketing Manager – EMEA **Role Summary:** Lead the end‑to‑end demand generation strategy for the company’s SaaS education platform across Europe, the Middle East, and Africa, driving qualified pipeline, retention, and cross‑sell opportunities while aligning marketing initiatives with sales objectives. **Expectations:** - Produce measurable growth in marketing‑generated pipeline and achieve or exceed pipe‑to‑spend targets. - Align marketing activities with sales teams to maximize revenue impact and maintain a strong sales‑marketing partnership. - Manage a regional budget, ensuring spending is driven by data and delivers ROI. - Deliver timely performance reports and insights that optimize campaign effectiveness and lead quality. **Key Responsibilities:** - Develop and execute go‑to‑market plans for EMEA that support demand generation, customer retention, and cross‑sell. - Design, launch, and optimise multi‑channel campaigns (social, email, paid, partnership) using HubSpot; integrate Salesforce data to measure outcomes. - Collaborate with Product Marketing, Events, Brand & Community teams to localise product launches and content for the region. - Coordinate with sales on outbound initiatives, pipeline enablement, and revenue goals. - Track, analyse, and report on key metrics (pipeline, lead quality, ROI, pipe‑to‑spend), using insights to refine strategies. - Manage regional budget allocation and ensure marketing spend is justified by expected impact. - Stay current on EMEA education trends, customer pain points, and competitive positioning to inform messaging and targeting. **Required Skills:** - 5+ years of B2B SaaS/EdTech demand generation experience with proven pipeline results. - Advanced proficiency in HubSpot (Marketing Automation, Lead Management) and Salesforce integration. - Strong copywriting, creative campaign development, and multi‑channel execution. - Data‑driven mindset: capability to set KPIs, analyse performance, and optimise spend. - Project management skills with the ability to prioritise multiple initiatives. - Excellent collaboration and cross‑functional stakeholder management across marketing, sales, product, and customer success. - Adaptability to international markets and cultural nuances within EMEA. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Communications, Business, or related field (preferred). - HubSpot Certified Inbound Marketing/Marketing Automation or equivalent marketing platform certification (advantageous).

Loughborough, United kingdom

On site

Senior

21-01-2026