Job Specifications
Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Demand Generation Marketing Manager to drive marketing initiatives for our SaaS product suite across EMEA.
In this role, you will own the demand generation strategy and execution in your region, covering the full revenue spectrum from demand generation to customer retention. You'll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Faria as a distinctive name in the EdTech space. You'll work closely with key stakeholders, including regional commercial leadership, product teams, sales, and customer success, while being part of the larger global marketing team.
Responsibilities
Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Faria's products across Europe and MEA
Collaborate with the Global Marketing team and report to the Demand Generation Team Lead to align strategies and plans
Partner with Product Marketing, Events and Brand & Community teams to localize product launches, events and other marketing efforts in your region through social media, blogs, videos, and other channels
Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot
Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact
Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth
Measure and report on marketing performance, using insights to optimize ROI and improve lead quality
Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness
Requirements
Skills & Experience
5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries
Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue
Expertise in planning and executing campaigns that address customer needs
Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team
Strong copywriting and campaign creation skills
A BA in Marketing, Communications, or a related field is preferred
Capabilities & Attributes
Strong project management skills, with the ability to prioritize and manage multiple initiatives
Ability to translate customer insights and sales feedback into impactful marketing strategies
Quick learner with a strong understanding of international education trends and customer pain points
Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team
A proactive, creative, and data-driven mindset with a focus on delivering results
Success Metrics
Marketing-source pipeline generated
Pipe-to-spend ratio
Excellent alignment between marketing and sales efforts
All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex. Faria operates a safer recruiting policy and the successful applicant may be required to complete an enhanced disclosure from the DBS and an Enhanced Check for Regulated Activity.
Please note: Due to a high volume of applicants, only shortlisted candidates will be contacted.
Benefits
Competitive salary plus eligibility for a sales team variable compensation plan
Monthly Health & Wellness Allowance
Office lunch & team socials
Professional Development Budget
Regular performance reviews
About Faria Education Group
For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.
Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.
Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.
Join us in our commitment to transforming education and empowering communities worldwide.
https://www.faria.org/careers
About the Company
Over the past 20 years, Faria Education Group has grown into a global leader in the EdTech space. We serve millions of learners and more than 10,000 schools, making a meaningful impact on how education is delivered and experienced. We are bound by a common belief - to make education better, in every sense. Better collaboration, better communication, better experiences, and better outcomes - for schools, educators, learners, and parents. The breadth of our services and solutions is unrivaled. With leading technology, we trans...
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