- Company Name
- SAY Group
- Job Title
- Vice President Marketing
- Job Description
-
**Job title:** Vice President Marketing
**Role Summary:**
Lead the transition of a high‑growth health‑tech enterprise from a support‑based marketing function to the primary driver of top‑of‑funnel growth. Design and operationalise a data‑driven GTM engine that increases pipeline contribution, improves unit economics, and secures market leadership in high‑value verticals through segmentation, partner enablement, and advanced technology.
**Expectations (First 18 Months):**
- Elevate marketing‑generated pipeline to >40% of new business.
- Cut blended CAC by ≥25% and manage marketing as a profit‑center.
- Deliver a focused “Hedgehog” value proposition and align all GTM initiatives around it.
- Deepen partner relationships to boost revenue from broker‑channel partners.
- Deploy and iterate on a modern GTM technology stack, leveraging AI, data enrichment, and automation.
**Key Responsibilities:**
- Architect and run the end‑to‑end marketing engine: strategy, segmentation, verticalisation, messaging, and content.
- Build and maintain performance‑driven channels (paid search, paid social, retargeting, ABM, lifecycle campaigns).
- Create data funnels, dashboards, and attribution frameworks for transparent ROI.
- Partner with Sales and Customer Success to coordinate account targeting, deal acceleration, and upsell opportunities.
- Lead a culture of rapid experimentation, iterative optimisation, and data‑driven decision making.
- Design and execute partner‑marketing programs (co‑marketing, events, enablement) that expand channel revenue.
**Required Skills:**
- Strategic marketing leadership in high‑growth B2B SaaS/HealthTech or adjacent tech sectors.
- Proven ability to shift marketing focus from support to growth‑driving.
- Expertise in segmentation, verticalisation, and creating a focused value proposition.
- Strong command of unit economics (CAC, LTV) and experience in marketing‑budget optimisation.
- Hands‑on experience with paid media, ABM, lifecycle marketing, and performance analytics.
- Proficiency with GTM technology stacks (CRM, marketing automation, data enrichment, AI tools).
- Excellent cross‑functional collaboration and stakeholder management.
- Experiment‑driven mindset with willingness to take calculated risks.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- Certifications in marketing analytics, digital advertising, or marketing automation (e.g., Google Analytics, HubSpot, Salesforce).