- Company Name
- Venmo
- Job Title
- Social Media Manager, Venmo
- Job Description
-
**Job title:** Social Media Manager, Venmo
**Role Summary:**
Lead Venmo’s social media strategy, execution, and influencer programs across TikTok, Instagram, YouTube, Snapchat, Facebook, and LinkedIn. Drive integrated campaigns and college‑focused initiatives to enhance brand affinity among Gen Z audiences and partner with internal teams and external agencies.
**Expectations:**
- Deliver on‑campaign metrics and business goals.
- Analyze performance data to uncover growth opportunities.
- Maintain Venmo’s brand voice while influencing cultural conversations.
- Coordinate cross‑functional stakeholders to align all social activities with overall marketing strategy.
**Key Responsibilities:**
- Plan, create, and publish organic and paid content for all platforms.
- Manage influencer sourcing, briefing, and performance tracking.
- Oversee influencer and campaign strategies for campus and major collegiate events.
- Monitor Gen Z trends, memes, and new formats; provide creative insights.
- Ensure all assets are on‑brand, on‑brief, and platform‑optimized.
- Analyze metrics, generate performance reports, and recommend optimizations.
- Facilitate collaboration with creative, product, and brand teams.
**Required Skills:**
- 5+ years of social media marketing, preferably in technology or fintech.
- Expertise in TikTok, Instagram, YouTube, Snapchat, and related analytics tools.
- Strong content strategy, storytelling, and creative oversight.
- Proven experience managing influencer programs and agency partnerships.
- Data‑driven mindset with proficiency in interpreting engagement, reach, and conversion metrics.
- Excellent communication, organization, and project‑management abilities.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, or related field, OR equivalent experience.
- No mandatory certifications, but familiarity with social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms is preferred.