- Company Name
- Brave Bison
- Job Title
- Copywriter - Maternity Cover
- Job Description
-
**Job title:** Copywriter – Maternity Cover (Senior Copy Executive)
**Role Summary:**
Provide high‑quality, client‑aligned copy across multiple digital channels. Support day‑to‑day deliverables, collaborate with cross‑functional teams, and apply data, SEO, and UX principles to optimise content. Deliver on time, maintain quality standards, and contribute to continuous improvement initiatives.
**Expectations:**
- Produce compelling copy that meets client objectives and key performance indicators.
- Develop strategic copywriting and consulting skills.
- Manage expectations, deliverables, and deadlines with minimal supervision.
- Identify optimisation or upsell opportunities and share insights.
- Actively seek feedback and invest in professional growth.
**Key Responsibilities:**
- Craft copy for diverse formats (ads, web, social, email, etc.) following briefs, scope, and schedules.
- Collaborate with content strategists, designers, SEO specialists, and fellow copywriters to ensure seamless production and impactful outcomes.
- Communicate professionally with internal teams, coordinate workflows, and resolve risks early.
- Use data (keyword research, performance metrics, client input) to inform copy decisions and recommendations.
- Optimize on‑page copy for SEO, accessibility, UX, and CRO under guidance of senior staff.
- Contribute copy‑related research, insights, keyword data, and performance observations to content strategy development.
- Apply AI tools (e.g., content generators, prompts, and automation) to streamline workflow and share useful techniques with the team.
- Share relevant industry trends, tools, and ideas to improve deliverables and processes.
- Support broader marketing activities by offering expertise, examples, and insights.
**Required Skills:**
- Strong foundation in copywriting and storytelling.
- Excellent written and verbal communication.
- Ability to work collaboratively with design, strategy, SEO, and analytics teams.
- Proficient with keyword research tools and data analysis.
- Knowledge of SEO best practices, accessibility standards, UX copywriting, and conversion optimization.
- Familiarity with AI content generation tools and prompt engineering.
- Strong project management, time‑management, and quality‑control abilities.
- Openness to feedback and continuous skill development.
**Required Education & Certifications:**
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field (or equivalent professional experience).
- Relevant certifications in Digital Marketing, SEO, Content Strategy, or UX Writing preferred.
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