City Destinations Alliance | CityDNA

About the Company

We are a knowledge sharing network for cities and urban regions working to unfold the potential of the visitor economy. Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of professionals, our promise to each other is to always be curious and forward thinking, share our inspiration and never stop learning.

Listed Jobs

Company Name

City Destinations Alliance | CityDNA

Job Title

Head of Relationship Marketing and Commercial Development

Job Description

**Job Title:** Head of Relationship Marketing and Commercial Development (Interim) **Role Summary:** Senior leader responsible for driving member community engagement and retention across ~120 destination marketing organisations, while generating and growing revenue through membership expansion and commercial partnerships. Provides governance oversight, team leadership, and strategic alignment with EU collaboration projects. **Expectations:** - Translate strategic objectives into actionable plans and deliverables. - Maintain high governance standards and accurate decision tracking. - Lead and develop the head‑office team, ensuring quality output and removal of blockers. - Foster strong relationships with senior stakeholders, members, and commercial partners. - Support EU consortium activities and represent the organisation in relevant forums. **Key Responsibilities:** - Develop and execute member‑community strategies to boost retention, engagement, and alliance growth. - Drive commercial development: manage pipeline, proposals, renewals, and partner servicing. - Prepare and facilitate Board, Executive Committee, and General Assembly governance cycles. - Oversee production of knowledge‑sharing content (insights, toolkits, synthesis notes). - Manage commercial partner relationships and contribute to partnership acquisition and renewal. - Provide senior guidance on communications and marketing alignment with organisational strategy. - Coordinate EU project involvement (e.g., DEPLOYTOUR, BEFuture) including representation, follow‑up, and deliverable management. **Required Skills:** - Proven experience in alliances, networks, or association management with complex stakeholder ecosystems. - Demonstrated track record in commercial development (membership growth, partnerships, sponsorships). - Strong governance discipline and judgment when interacting with senior executives. - Excellent written communication, synthesis, and structured execution abilities. - Leadership and team‑management skills, including coaching and workload prioritisation. - Ability to travel extensively across Europe and work in a hybrid environment. - EU project/consortia experience (preferred). **Required Education & Certifications:** - Bachelor’s degree in Business Administration, Marketing, International Relations, or related field (Master’s preferred). - Relevant certifications in project management, stakeholder management, or commercial development are advantageous.

Dijon, France

Hybrid

16-01-2026