- Company Name
- NAADAM
- Job Title
- Vice President of Marketing
- Job Description
-
**Job Title:** Vice President of Marketing
**Role Summary:**
Strategic leader responsible for driving profitable growth of the e‑commerce business and enhancing long‑term brand equity for a premium cashmere DTC brand. Reports to the Chief Revenue Officer and oversees a cross‑functional team of directors, managers, and agency partners across creative, brand, performance, and lifecycle marketing.
**Expectations:**
- Deliver full‑funnel, omnichannel marketing strategies that increase acquisition, activation, retention, and revenue while maintaining high average order value.
- Steward the marketing budget to meet or exceed revenue, margin, and efficiency targets.
- Elevate brand positioning and sustainability narrative across all consumer touchpoints.
- Foster a high‑performing, data‑driven marketing organization capable of rapid experimentation and disciplined testing.
**Key Responsibilities:**
1. **Team Leadership & Development** – Recruit, mentor, and scale marketing leaders; create a collaborative operating model with planning, design, merchandising, finance, and e‑commerce.
2. **Brand & Creative Strategy** – Define and execute premium storytelling, oversee creative concepts, and amplify sustainability messaging.
3. **Cross‑Functional Marketing Planning** – Translate assortment and merchandising priorities into integrated campaign calendars; align brand, performance, content, and lifecycle initiatives with business goals.
4. **Customer Growth & Retention** – Design data‑informed lifecycle and engagement programs to reactivate and retain customers; diversify acquisition channels for year‑round growth.
5. **Financial Stewardship** – Own annual marketing budget, forecasts, and re‑forecasts; implement attribution, testing, and measurement frameworks; reduce reliance on discount‑driven sales.
6. **Technology & Infrastructure** – Evaluate and evolve the marketing tech stack (analytics, CDP, attribution, AI tools) to improve data quality and decision‑making.
7. **E‑commerce Collaboration** – Partner with e‑commerce teams on UX, conversion optimization, digital merchandising, and content to reinforce premium positioning.
**Required Skills:**
- Full‑funnel marketing leadership across brand, performance, creative, and lifecycle channels.
- Strong financial acumen: budget ownership, forecasting, attribution, and testing.
- Proven ability to build and scale high‑performing, cross‑functional teams in fast‑moving environments.
- Exceptional creative judgment and deep understanding of premium, high‑AUR consumer behavior.
- Omnichannel mindset with DTC expertise and exposure to retail, wholesale, and marketplace channels.
- Proficiency with modern marketing technology stacks, including analytics, lifecycle platforms, CDPs, and AI‑enabled tools.
- Ability to translate product and merchandising strategies into cohesive, high‑impact campaigns.
- Collaborative partnership skills with e‑commerce and UX teams (preferred).
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 12+ years of progressive marketing leadership experience, preferably within premium consumer or e‑commerce brands.