Job Specifications
About Us:
Naadam is redefining luxury by delivering the world's finest cashmere at an accessible price. Founded in 2013, with a vision to bring premium, sustainably made cashmere to the everyday wardrobe, we've built a brand that values innovation, transparency, and connection with our customers.
At Naadam, we are dedicated to pushing limits, nailing the details, and delivering products that are built to last. We pride ourselves on combining quality, craftsmanship, and modern design to create timeless, versatile pieces that are soft AF!
Job Summary:
Naadam is seeking a creative, analytical, and team-driven Vice President of Marketing to lead its Ecommerce business and drive profitable growth while strengthening long-term brand equity. Reporting to the Chief Revenue Officer, this role will oversee a high-performing team of Directors, Managers, and agency partners across Creative, Brand, Performance, and Lifecycle Marketing.
This leader will build full-funnel, omnichannel strategies that bring product stories to life, partner closely with Design, Merchandising, E-commerce, and Finance, and ensure disciplined financial stewardship. While the role is fully focused on Ecommerce, a strong understanding of how GTM strategies intersect with retail, marketplace, and wholesale channels is critical. The ideal candidate blends creative vision with financial rigor, thrives in fast-moving environments, and understands how to scale a premium, high-AUR DTC brand.
Key Responsibilities:
Team Leadership & Organizational Development
Lead, mentor, and develop a high-performing team of marketing leaders; foster autonomy, creativity, accountability, and speed.
Create a collaborative, cross-functional operating model across Planning, Operations, Design, Merchandising, Finance, and E-commerce.
Empower teams to experiment, innovate, and take smart, data-informed risks.
Brand Strategy & Creative Excellence
Elevate Naadam’s brand voice across all channels through compelling, premium storytelling.
Champion breakthrough creative concepts that drive awareness, emotional connection, and differentiation.
Strengthen and amplify Naadam’s sustainability and ethical sourcing narrative.
Cross-Functional Marketing Strategy
Translate seasonal assortments, category priorities, and merchandising strategies into integrated marketing plans.
Build full-funnel strategies that align brand, performance, content, and lifecycle marketing with business objectives.
Own campaign calendars to support launches, category growth, and channel goals.
Customer Growth
Drive reactivation and retention through creative, data-driven lifecycle and engagement strategies.
Identify and scale diversified acquisition opportunities to ensure deliberate, year-round new customer growth.
Financial Stewardship & Performance Accountability
Own the marketing budget in close partnership with Finance, ensuring spend aligns with revenue, margin, and efficiency targets.
Build and manage annual budgets, forecasts, and reforecasts; adjust strategy based on results and market conditions.
Implement disciplined testing, measurement, and attribution frameworks.
Reduce reliance on promotions as a primary driver of sales.
Creative, Brand, Performance & Lifecycle Oversight
Bring strong working expertise across all marketing disciplines to challenge, support, and elevate channel leaders.
Balance bold creative bets with analytical rigor to drive profitable growth and retention.
Marketing Technology & Tools
Assess and evolve the marketing technology stack, including attribution, analytics, lifecycle platforms, CDPs, and content tools.
Bring a strong POV on modern marketing infrastructure, including AI-enabled capabilities that improve data quality and decision-making.
E-commerce & UX Collaboration
Partner closely with E-commerce on site experience, conversion optimization, digital merchandising, and content strategy.
Ensure the digital experience reinforces premium positioning and improves the end-to-end customer journey.
Skills:
Full-funnel marketing leadership across brand, performance, creative, and lifecycle channels
Strong financial and analytical discipline, including budget ownership, forecasting, attribution, and testing
Ability to build, inspire, and scale high-performing, cross-functional teams in fast-moving environments
Exceptional creative judgment with a deep understanding of premium, high-AUR consumer behavior
Omnichannel mindset with strong DTC expertise and exposure to retail, wholesale, and marketplace channels
Working knowledge of modern marketing technology stacks, including analytics, lifecycle, attribution, and emerging AI tools
Proven ability to translate product, merchandising, and seasonal strategies into cohesive, high-impact campaigns
Collaborative partner to E-commerce teams on UX, site experience, and conversion optimization (strong plus)
Qualifications:
Bachelor’s degree or MBA in Marketing, Business, or a related field
12+ years of progressiv