Teaspoon

About the Company

Founded in 2015 in Los Altos, California, Teaspoon was born from a vision to transform the traditional boba tea experience into a premium, modern journey. What began as a single boutique shop has evolved into a high-growth national brand that has served over 5 million handcrafted drinks. We believe that boba is more than just a drink—it is a moment of connection and a celebration of life’s simple pleasures. A Future of Explosive Growth Teaspoon is currently undergoing a strategic transformation, fueled by institutional investment and a commitment to market-leading expansion. By integrating high-tech operational infrastructure with the artisanal heart of our products, we are setting a new standard for the Food & Beverage industry. Our model is built for explosive growth, leveraging advanced technology enablement and a robust global supply chain to bring the Teaspoon experience to new communities nationwide.

Listed Jobs

Company Name

Teaspoon

Job Title

Head of Marketing

Job Description

**Job Title:** Director of Marketing **Role Summary** Lead national brand strategy, creative direction, and digital marketing efforts to drive growth for a fast-growing beverage brand. Oversee cross-functional teams, campaigns, and partnerships to elevate brand recognition and customer engagement. **Expectations** 5+ years of marketing experience, including 2+ years in a senior/leadership role. Proven expertise in brand building, digital marketing, and team leadership within food, beverage, or retail industries. Strong analytical and strategic planning skills required. **Key Responsibilities** - Develop and execute national marketing strategy across digital, in-store, and franchise channels. - Define brand positioning, seasonal campaigns, and creative direction. - Manage digital marketing performance (paid social media, Google Ads, SEO/SEM, CRM). - Lead, mentor, and align marketing teams with business goals. - Build promotional calendars, product launch plans, and maintain consistent brand identity. - Establish partnerships with influencers, agencies, and media vendors. - Support franchise development and new store openings with marketing initiatives. - Deliver data-driven insights and reporting on marketing performance. - Expand brand recognition through external partnerships and collaborations. **Required Skills** - Brand strategy and digital marketing expertise. - Team leadership and cross-functional collaboration. - Campaign performance analysis and data-driven decision-making. - Creative direction and storytelling. - Experience in F&B, QSR, fast-casual, or retail industries. **Required Education & Certifications** Bachelor’s degree in marketing or related field. Certifications in Meta Ads, Google Ads, or HubSpot preferred. Prior franchise or QSR marketing experience advantageous.

San jose, United states

On site

Mid level

21-01-2026