Job Specifications
Company Description
Teaspoon is more than just a boba tea company; it's about bringing happiness through our handcrafted drinks made with love. Established in Los Altos, CA, we have served over 5 million drinks and pride ourselves on being a women-owned business. Teaspoon's franchise model promotes care, connection, and gratitude, reflecting our passion for boba and our commitment to the communities we serve.
Role Description
This is a full-time on-site role located in San Jose, CA for a Director of Marketing. The Director of Marketing will lead national brand strategy, elevate creative direction, and drive the next chapter of growth for one of the fastest-growing beverage brands in the U.S. If you’re a strategic thinker with a passion for brand building, digital leadership, and innovation, this role is built for you.
If you’re organized, energetic, and detail-driven, this is your moment to help build something meaningful.
Responsibilities
Develop and lead Teaspoon’s national marketing strategy across all channels (digital, in-store, community, franchise).
Oversee brand positioning, seasonal campaigns, and overall creative direction.
Lead and mentor a high-performing marketing team, aligning efforts with company goals.
Manage digital performance: paid social, Google Ads, SEO/SEM, CRM, and loyalty programs.
Build and maintain national promotional calendars and product launch plans.
Establish partnerships with influencers, creative agencies, and media vendors.
Ensure consistent brand identity across stores, packaging, and digital platforms.
Support franchise development, marketing initiatives, and new store openings.
Analyze marketing performance and deliver data-driven insights to leadership.
Forge external partnerships and collaborations to expand brand recognition.
Requirements (Must-Have)
5+ years of marketing experience, including 2+ years in a senior/leadership role.
Experience in F&B, QSR, fast-casual, or retail chains.
Strong background in digital strategy and campaign performance analysis.
Proven ability to grow brand awareness and drive customer engagement.
Experience leading teams and working cross-functionally.
Strong storytelling, communication, and creative direction skills.
Based in or willing to relocate to San Jose, CA.
Nice to Have
Experience with boba/bubble tea brands.
Background in franchise marketing.
Experience with loyalty programs or mobile app marketing.
Certifications in Meta Ads, Google Ads, HubSpot, or similar.
Experience managing large creative productions (photo/video).
Experience supporting national brand expansion.
Benefits:
401(k)
Dental insurance
Employee discount
Health insurance
Vision insurance
Free Boba
About the Company
Founded in 2015 in Los Altos, California, Teaspoon was born from a vision to transform the traditional boba tea experience into a premium, modern journey. What began as a single boutique shop has evolved into a high-growth national brand that has served over 5 million handcrafted drinks. We believe that boba is more than just a drink—it is a moment of connection and a celebration of life’s simple pleasures. A Future of Explosive Growth Teaspoon is currently undergoing a strategic transformation, fueled by institutional inves...
Know more