- Company Name
- Calvert Kielder
- Job Title
- Head of Digital Marketing
- Job Description
-
**Job Title**
Head of Digital Marketing
**Role Summary**
Lead the design, execution and optimisation of a comprehensive digital marketing strategy to drive revenue growth, stakeholder engagement and brand visibility for a charity offering accessibility‑inclusive forest holidays. Manage creative direction, website & CRM development, paid and organic campaigns, analytics, and a marketing administrator, reporting directly to the CEO.
**Expectations**
- Deliver measurable increases in bookings and stakeholder engagement through data‑driven digital initiatives.
- Build and maintain a unified digital brand voice across all channels.
- Establish and sustain a robust web, email and CRM ecosystem to capture and nurture leads.
- Provide strategic oversight of all paid and owned media while ensuring ROI optimisation.
**Key Responsibilities**
- Conceptualise and produce high‑impact creative campaigns that align with performance objectives.
- Lead the revamp of the website and CRM architecture, ensuring seamless user experience and effective storytelling.
- Manage paid media (PPC, social ads), SEO, email marketing, and social platforms; set KPIs, track performance, and report insights.
- Develop content strategy and editorial calendar, overseeing video, interactive, and thought‑leadership assets for consistent brand messaging.
- Allocate and optimise marketing budgets, negotiating vendors and monitoring spend against ROI.
- Coach and support a part‑time Marketing Administrator, delegating day‑to‑day tasks.
**Required Skills**
- 3–5+ years in senior digital marketing, with proven success in campaign design and performance measurement.
- Strong creative leadership: experience directing concept to production across digital channels.
- Technical fluency: Google Analytics (GA4), SEO tools (Semrush, Ahrefs), WordPress, CMS, and social‑media ad platforms (Meta Business Suite, LinkedIn Ads).
- CRM and marketing automation expertise (HubSpot, Beacon, Plinth or similar).
- Data analysis: interpret web analytics, identify trends, and inform optimisation decisions.
- Excellent written and verbal communication for content creation, stakeholder reporting and team coordination.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- Relevant certifications preferred: Google Analytics, HubSpot Content Marketing, Google Ads, or equivalent digital‑marketing credentials.