- Company Name
- MCoBeauty
- Job Title
- Marketing Director
- Job Description
-
**Job Title**: Marketing Director
**Role Summary**
Lead the long‑term marketing strategy for two high‑growth beauty brands, driving brand equity and profitable growth through cross‑functional collaboration with the CMO, sales, finance and analytics teams. Own the full‑funnel channel strategy, marketing mix optimization, budget stewardship, performance measurement, and commercial partnership alignment to accelerate market expansion and retail success.
**Expectations**
- 8‑12+ years in brand strategy, growth marketing, or marketing analytics, preferably within beauty, CPG or high‑growth consumer brands.
- Demonstrated financial acumen (budget planning, forecasting, ROI modeling).
- Deep knowledge of omnichannel marketing and retail ecosystems.
- Strong partnership skills with commercial/sales teams and influence across stakeholder groups.
- Strategic mindset with disciplined execution and data‑driven decision making.
**Key Responsibilities**
- **Brand & Growth Strategy**: Co‑author multi‑year brand vision; translate into annual and quarterly marketing masterplans; identify new opportunities, portfolio expansion, and innovation pipelines.
- **Channel & Mix Strategy**: Own full‑funnel channel strategy (earned, owned, paid, experiential, creator, retail); develop and apply marketing mix models to allocate spend for engagement, traffic, sell‑through, and brand heat.
- **Budget Ownership & Financial Rigor**: Plan, forecast, track, and optimize the annual marketing budget for both brands; collaborate with finance for ROI measurement and reporting cadence.
- **Data, Analytics & Reporting**: Build centralized performance dashboards; set KPIs for brand, engagement, traffic, retail sell‑through, and ROAS; translate insights into executive narratives and post‑campaign optimization.
- **Commercial Partnership & Retail Alignment**: Align marketing initiatives with sales and key accounts (Target, Walmart, Grocery, etc.); support key account planning and ensure campaigns drive sell‑in, sell‑through, and distribution growth.
- **Organizational Leadership**: Provide strategic backbone to the CMO and marketing leadership; define campaign R&Rs, timelines, and deliverables; mentor junior strategy/analytics talent.
**Required Skills**
- Brand strategy and growth marketing.
- Marketing analytics & performance measurement.
- Budget management, forecasting, ROI modeling.
- Omnichannel marketing and retail ecosystem expertise.
- Cross‑functional stakeholder influence and partnership.
- Data storytelling and dashboard creation.
- Test‑and‑learn culture and continuous optimization.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Finance, or related field.
- Advanced certifications (MBA, Certified Marketing Professional, etc.) welcome but not mandatory.