Job Specifications
Reports to: CMO (Americas)
Direct reports: 1
Brands: multi-brand portfolio (mass beauty)
Location: NY, NY
MCoBeauty & Nude by Nature Expands Across the US, with a New Office in the Heart of NYC!
MCoBeauty & Nude by Nature, one of Australia’s largest beauty brands, has officially launched in the United States and is rapidly scaling across major mass retail channels. With our US headquarters in Rockefeller Center, NYC, we are accelerating distribution nationwide — bringing high-quality, affordable beauty to leading retailers.
As we continue to expand across the US mass market landscape, we are seeking a commercially minded supply chain leader to drive customer excellence, distribution efficiency, and operational performance.
Position Overview
We are seeking a strategic, analytically rigorous Marketing Director to partner closely with the CMO in anchoring the long-term marketing vision across two high-growth beauty brands.
This role sits at the intersection of brand strategy, channel strategy, commercial partnership, financial discipline, and performance analytics. The ideal candidate is equal parts brand thinker and operator — someone who can translate creative ambition into measurable business impact.
You will help architect the annual masterplan, optimize the marketing mix, manage budgets, and build reporting frameworks that ensure every initiative drives brand equity and profitable growth.
Key Responsibilities
1. Brand & Growth Strategy
Partner with CMO to codify and evolve multi-year brand strategy across two brands
Translate vision into actionable annual and quarterly marketing masterplans
Ensure cultural campaigns, launches, and retail moments ladder into long-term brand positioning
Identify whitespace opportunities, portfolio expansion, and innovation pipelines
2. Channel & Marketing Mix Strategy
Own full-funnel channel strategy (earned, owned, paid, experiential, creator, retail)
Develop marketing mix models to guide investment allocation
Optimize spend across channels to drive engagement, traffic, sell-through, and brand heat
Align brand storytelling with retail and e-commerce growth objectives
3. Budget Ownership & Financial Rigor
Own annual marketing budget planning across both brands
Forecast, track, and optimize spend vs. performance
Identify efficiencies and reallocation opportunities without compromising momentum
Partner with Finance to ensure clear ROI measurement and reporting cadence
4. Data, Analytics & Reporting
Build and lead centralized marketing performance dashboards
Establish KPIs across brand, engagement, traffic, retail sell-through, and ROAS
Translate complex data into clear executive narratives
Oversee post-campaign recaps with actionable optimization insights
Champion a test-and-learn culture rooted in performance accountability
5. Commercial Partnership & Retail Alignment
Partner with Sales and Commercial teams to align marketing with retail priorities
Support key account planning (Target, Walmart, Grocery, etc.)
Ensure campaigns and activations support sell-in, sell-through, and distribution expansion
6. Organizational Leadership
Act as strategic backbone to the CMO and marketing leadership team
Ensure campaign R&Rs, timelines, and deliverables are clearly defined
Help align brand, social, influencer, and trade marketing into a cohesive engine
Mentor and develop junior strategy/analytics talent
What Success Looks Like
Clear, disciplined annual masterplan across two brands
Marketing mix optimized to improve CPE, ROAS, and sell-through
Transparent, executive-ready reporting that informs real-time decision making
Strong commercial alignment between marketing and retail growth
Creative ambition grounded in measurable business impact
Ideal Candidate Profile
8–12+ years in brand strategy, growth marketing, or marketing analytics
Experience in beauty, CPG, or high-growth consumer brands preferred
Strong financial acumen (budget management, forecasting, ROI modeling)
Deep understanding of omnichannel marketing and retail ecosystems
Comfortable partnering with commercial/sales teams
Proven ability to influence cross-functional stakeholders
Strategic thinker who can zoom out — and disciplined enough to execute
About DBG Health & VidaCorp
DBG Health, Australia's largest independent health, wellness, and beauty company, is headquartered in Melbourne and supported by a team of over 1,000 dedicated professionals. We are committed to delivering affordable and innovative solutions that enhance customer well-being.
As a prominent player in pharmaceuticals, consumer goods, beauty, health, and wellness, DBG Health is now poised for significant global expansion. Our efforts to enter new markets underscore our dedication to broadening our reach and impact. This strategic growth reinforces our position as a global leader in our industry and highlights our commitment to providing innovative and accessible solutions worldwide.
DBG Health is committed to fostering a workp