Hotelplan UK

About the Company

The Hotelplan UK family of brands includes Explore Worldwide (B Corporation), Inghams and Santa’s Lapland - all based in Farnborough - together with Inntravel (B Corporation), based near York.

Inghams taps into 90 years of exploring the outdoors. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your nature… if you’re itching for adventure - you’ve found your people.

Established in 1981, Explore is an adventure travel operator offering an inspiring collection of small group guided trips to more than 100 countries. Explore's award-winning guides and commitment to responsible travel create authentic travels around wildlife, culture and much, much more. Explore became B Corp certified in 2024.

Inntravel specialises in slow travel, where customers can discover the lesser-trodden paths and take their time to enjoy their surroundings on foot, by bike, or even cross-country skiing. Inntravel is recognised as one of the UK's leading specialist tour operators, staffed by lovers of the great outdoors. Inntravel became a certified B Corporation in 2025.

Santa's Lapland offers the kind of Christmas that comes but once in a lifetime. Whisking families away to magical Lapland during the festive period and giving them the chance to meet Santa and his cheeky elves. Santa's Lapland makes fairytales come true. Don’t be surprised if the grown-ups are as excited as the kids. Situated in the far north of Finland, hidden in the snowy forests of Saariselkä, more than 200km above the Arctic Circle.

All brands within Hotelplan UK share the same commitment to looking after our planet and looking after our people - whether that be our team, our customers or the suppliers and communities that host our guests across the world.

Hotelplan UK is part of DERTOUR Group.

Listed Jobs

Company Name

Hotelplan UK

Job Title

Email Marketing Coordinator

Job Description

**Job Title:** Email Marketing Coordinator **Role Summary:** Drive engagement, retention, and revenue through data-informed email campaigns for a global adventure travel brand. **Expectations:** Creative copywriting, audience segmentation, CRM optimization, and cross-team collaboration to deliver strategic email marketing outcomes aligned with brand goals. **Key Responsibilities:** - Design, build, test, and deploy email campaigns with focus on segmentation, optimization, and performance tracking. - Manage and refine audience lists using behavioral, demographic, and lifecycle data. - Build and optimize automated customer journeys (welcome, re-engagement, nurture campaigns). - Execute A/B testing for subject lines, content, send times, and audience segments. - Collaborate with content and design teams to ensure brand alignment in email messaging. - Maintain CRM hygiene with compliance to data privacy regulations. - Coordinate with CRM Manager for high-volume, segmented email campaigns. **Required Skills:** - Strong copywriting skills with ability to convert email content into actionable engagement. - Proficiency in Emarsys and Microsoft Dynamics 365 for campaign management. - Analytical mindset with experience interpreting data for performance optimization. - Attention to detail for brand consistency, segmentation, and error-free execution. - Global collaboration skills for cross-timezone teamwork with UK and Australian teams. - Familiarity with US/Canadian markets and travel industry trends. - Knowledge of digital marketing best practices and email channel benchmarks. **Required Education & Certifications:** - Bachelor’s degree in marketing, communications, or related field (preferred but not required). - Proficiency in CRM and email marketing platforms (Emarsys/Dynamics 365 mandatory). - Basic understanding of data privacy regulations (e.g., GDPR, CAN-SPAM).

Toronto, Canada

Hybrid

09-03-2026